Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper). These are the ones that will be tested: Marketing (Partnerships, Growth, PR, Membership): They run the channels, buy the media, book the talent, and own the events and programming.