General Success Metrics and KPIs: Revenue conversion on new business pitches Retention rate on existing business Improvement in key Client contribution margin Subjective assessment of contribution to development of commercial proposals, including sustainability over extended period Qualifications 10+ years of commercial strategy and operations experience within media, retail media, creative, production, PR, CRM, or a related agency environment, with experience leading complex commercial engagements. Demonstrated people leadership and operational transformation experience, including developing high-performing teams, coaching commercial and negotiation skills, and creating scalable best practices, playbooks, reporting processes, and workflow automation.