5–8+ years of product management experience in technology, SaaS, or creative and marketing technology environments • Experience building products for marketing, branding, design, content production, or media workflows - marketing technology, creative tooling, digital asset management, or similar - strongly preferred • Proven experience owning products from concept through launch and iteration • Hands-on familiarity with generative AI for content creation, including large language models and image, video, or voice generation, alongside an informed view of their current limits • Demonstrated experience working alongside creative teams such as designers, producers, and editors, and translating craft-driven work into repeatable product • Strong understanding of Agile product development methodologies and cross-functional delivery processes • Experience working closely with engineering teams on technical product implementation • Experience with product analytics and reporting tools such as PostHog, Amplitude, Mixpanel, Metabase, or similar platforms • Strong prioritization and decision-making capabilities in fast-paced environments • Excellent communication and stakeholder management skills • Comfortable working with ambiguity and evolving business priorities • Experience in real estate, luxury brands, media, or agency environments is a plus . • Product Strategy and Ownership: o Define and own the product roadmap for AI-powered creative and marketing products across ID Lab and Studios o Partner with the heads of ID Lab and Studios to translate their creative services into scalable, productized offerings for agents, sellers, and developers o Own two connected product lines: internal tooling that improves ID Lab and Studios production efficiency, and self-serve creative tools that agents use directly o Own the full product lifecycle from discovery and requirements gathering through launch, iteration, and optimization o Balance short-term execution needs with long-term product strategy and platform scalability o Establish and monitor success metrics tied to adoption, creative quality, production throughput, and revenue impact • AI-Powered Content and Creative Tooling: o Identify and validate where generative AI across text, image, video, and audio can produce or accelerate premium real estate marketing and studio content o Partner with engineering to evaluate, test, and deploy generative models, creative pipelines, and automation into production workflows o Define quality bars, brand-safety guardrails, and human review steps that keep AI-assisted output at the SERHANT.