The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities, ensuring integrated planning and execution across markets, products, sponsorships, brand, and client opportunities. The Senior Director leads a team of senior managers focused on specific segment strategies and works closely with Product, Sales, Client Marketing, Insights & Analytics, Sponsorships, and market teams to translate segment opportunities into clear marketing strategies, go-to-market plans, and measurable business outcomes.