Develop and execute shopper marketing, retail marketing, and customer marketing programs that drive trial, conversion, velocity, and repeat purchase, spanning in-store activation, retailer media (e.g., Walmart Connect, Roundel), digital shelf, promotions, and omnichannel campaigns. What You'll Do Own the sales and customer marketing strategy for assigned retail accounts, with a primary focus on mass and national retailers (Walmart, Target, club, and emerging retail channels), including the joint business plan, revenue targets, and trade investment.