A deep understanding of the strategic and executional aspects of managing direct partnerships, including vendor RFPs/evaluation/negotiation, in-platform plan setup, contracting, creating trafficking requests, post-launch QA, reporting, etc. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate.