Familiarity with analytics, media, visualization, testing, and data platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, media reporting tools (such as DV360, CM360, Meta, Google Ads, LinkedIn, Reddit, Lucid, IAS, DoubleVerify, and others), tag management systems, and experimentation platforms. As a Critical Mass, Sr Director, Marketing Science you will lead analytics across multiple projects within a large media account, helping teams turn paid marketing, website, customer, and performance data into a clear business direction.