In addition to CRM ownership, this position analyzes data across the Company's marketing technology ecosystem, including HubSpot, Google Analytics, digital advertising, SEO, website activity, email marketing, social media, campaign performance, and other tools used to measure customer engagement and marketing effectiveness. Marketing Data Analyst is responsible for transforming CRM, business development, and marketing data into clear, actionable insights that strengthen lead generation, support revenue growth, improve campaign performance, and guide strategic decision-making.