8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership role Proven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting Deep experience marketing to and for the middle-market customer segment Demonstrated success in demand generation with measurable pipeline outcomes Proven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programs Strong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts Demonstrated success applying AI across the marketing function (e.g., content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation) with measurable gains in efficiency and pipeline Hands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discovery Experience owning and executing a content strategy that drives measurable organic and inbound results Proven ability to plan and execute corporate events, trade shows, and field marketing programs Strong track record of partnering with Sales organizations to drive GTM alignment and revenue impact Experience managing and scaling marketing teams and budgets. Lead and evolve the company's organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) Ensure the company's content and digital presence is optimized for discovery across both traditional search engines and AI-powered answer platforms (e.g., ChatGPT, Perplexity, Gemini) Build a scalable framework for keyword strategy, topical authority, and structured content that wins in the evolving search landscape Track and report on organic visibility, AI citation frequency, and search-driven pipeline contribution.