Serve as the internal SME on search and social media advertising mechanics involving platforms/resources such as Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, Facebook, Instagram, Tik Tok, Snap, measurement partners, audience targeting partners. You will be responsible for owning and advancing PAS capabilities that support search and social media activation, measurement, and optimization across channels and platforms such as Google Ads, Microsoft Ads, Search Ads 360, Facebook, Instagram, Tik Tok, Snap.