Tool Expertise: Proficiency with relevant SEO and analytics platforms, including Google Search Console, Brightedge, Screaming Frog, Botify, and SEMrush, and emerging AI-visibility/LLM-monitoring platforms (e.g., Profound, Peec AI, Otterly.ai, or similar tools for tracking AI Overviews and LLM citations). Own structured data and schema markup strategy and define KPIs for AI-answer visibility (e.g., share of voice/citation frequency in Google AI Overviews, ChatGPT, and Perplexity) alongside traditional organic performance metrics.