Run a search-intent prioritization framework (bullseye, mid-funnel, outer band) to guide the technical roadmap and, in partnership with the Content Lead, the content roadmap: you bring keyword research, prioritization, and performance data on what's underperforming and should be refreshed or retired, and partner with them on production. You'll set the organic search strategy, prioritize the highest-leverage bets across thousands of pages, and partner directly with Engineering on the technical work that unlocks organic growth: rendering, speed, crawlability, structured data.