Public Relations Coordinator – Media Relations, Litigation Reed Smith USPublic Relations Coordinator – Media Relations, LitigationLos Angeles, California$42.78–$50Full timeSkills: Superior project management and communication skills, established media contacts, the ability to operate effectively in a high-pressure, client-service environment, and familiarity with social media platforms and PR-related technologies. Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform.
NewTraining Coordinator Vaco LLCTraining CoordinatorLos Angeles, CA$24–$25Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
NewSenior Marketing Proposal Coordinator - AEC JobotSenior Marketing Proposal Coordinator - AECSunnyvale, CA$90,000–$110,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. With offices in Northern California, Los Angeles, and San Diego, we are one of the top-rated High-End Commercial GCs in California and were voted an ENR Contractor of the Year!
NewSocial Media & Community Manager Bedrosians Tile & StoneSocial Media & Community ManagerTustin, CA$35–$45 / hourWith over 77+ years of excellence, Bedrosians Tile & Stone is a family-owned industry leader importing and distributing premium tile, natural stone, porcelain, mineral surfaces, slabs, and engineered surfaces. Drive qualified homeowners into the showroom by engaging local community groups (Nextdoor, Yelp, Google, Meta, and Facebook neighborhood groups) and running hyper-targeted local digital strategies.
NewInternet Sales Coordinator Lennar CorporationInternet Sales CoordinatorIrvine, CALennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
NewKidney Care Options Educator, Care Coordinator U.S. Renal CareKidney Care Options Educator, Care CoordinatorLos Alamitos, CA$68,490–$91,320Optimal Start and Relationship Management: Strategically promote the Kidney Care Options Program to nephrology offices, hospital case managers, and USRC staff to drive patient referrals, expand home therapy pipelines, increase optimal access starts for in-center patients, improve transplant rates, and advance program awareness. Partner with Administrators, Social Workers, Home Therapy Registered Nurses, Regional Vice Presidents, Business Development, and Home Therapy Leadership to identify and pursue home growth opportunities.
Manager, Work-Based Learning Best Buddies InternationalManager, Work-Based LearningFresno, CA$24.04–$50,005.12 / yearResponsibilities include: teaching, counseling, assisting and supporting adolescents/young adults with intellectual and developmental disabilities to maximize their independence through skill development and pre-vocational training; Utilize a person-centered approach to provide support and case management services for adolescents/young adults, engaging effectively with their families, employers, and other community providers; securing and stewarding community-based Work-Based Learning (WBL) sites which meet student individual interests; supporting students’ orientation/onboarding to all WBL placements; assessment of student progress toward WBL goals; evaluation and reflection post-WBL placement with students, support teams, and WBL supervisors. 2 years ' experience or employment in job coaching, counseling, or special education; or other related experience working with persons with disabilities-- OR--Bachelor’s Degree in a related field such as rehabilitation, counseling, social work, psychology, education, human resources, business administration, or economics from an accredited college or university and one year of experience as described above.
NewDonor Relations Manager TrueCareDonor Relations ManagerSan Marcos, CA$80,850–$121,274 / yearOversees the creation and development of compelling content aimed at current and prospective donors, content will be developed using various mediums including, but not limited to, written materials, digital newsletters, visual assets, videos, social media content, website copy, and donor-focused communication. The Donor Relations Manager (DRM) works under the direction of the Public Information and Philanthropy Officer and is responsible for supporting fundraising efforts and fostering meaningful connections with TrueCare’s donor community.
NewSummer 2026 Marketing Intern - South Lake Tahoe Marriott Vacations WorldwideSummer 2026 Marketing Intern - South Lake TahoeSouth Lake Tahoe, CAFor example, in a Marketing Internship the participant may be expected to learn and master the role of a non-commissioned marketing associate in addition to opportunities to learn aspects of the commission-based roles, sales department, and other areas. Interns will participate in the following activities: comprehensive onboarding, operational duties within their assigned department, eLearning, and virtual meetings with company leaders, job shadowing, and a direct mentorship with an onsite leader.
Social Media Coordinator Demo160: Core Template TEMCSocial Media CoordinatorSan Francisco, CaliforniaResponsibilities: As a Social Media Coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Suggest new ways to attract prospective customers, like promotions and competitions.
Manager, Digital Channel Ops and Insights Visa Technology and Operations LLCManager, Digital Channel Ops and InsightsLos Angeles, CA$116,300–$186,000 / yearVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. The Social Channel Ops and Insights Manager will play a critical role in executing and optimizing Visa’s social media and web presence across owned and priority platforms.
Sr. Manager, Executive Commnications - Digital Sales Visa Technology and Operations LLCSr. Manager, Executive Commnications - Digital SalesSan Francisco, CA$149,800–$240,100 / yearThe Visa Global Digital Sales team is responsible for building out a digital response and sales coverage engine supporting multiple digital sales centers, enabling Visa to accelerate growth, leveraging continuous innovation with an optimized sales model while building deeper relationships with our customers. Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
Social Media Coordinator Rose and Alex Pilibos Armenian SchoolSocial Media CoordinatorLos Angeles, CASocial Media Coordinator at Rose and Alex Pilibos Armenian School Share on X Print Application Deadline 8/1/2026 11:55 PM Pacific Date Posted 4/12/2026 Contact Armine Khalatian Number of Openings 1 Salary Pay dependent on experience Add'l Salary Info Starting at $59,000 annually Length of Work Year 2026-2027 Employment Type Full Time Job Summary Job Summary We are seeking a highly qualified Social Media Coordinator who will be responsible for assisting in the execution of internal and external marketing and social media communications strategies and initiatives to increase brand awareness and visibility. This position works alongside the marketing team and performs a variety of specialized and administrative tasks including creating social media marketing materials across various platforms and managing the school's social media presence.
Social Media Coordinator BootBarn.comSocial Media CoordinatorIrvine, CAThe Social Media Coordinator is responsible for working closely with the Social Media and Marketing teams to provide administrative support for Boot Barn and exclusive brands. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners."
Social Media Coordinator In-N-Out Burgers IncSocial Media CoordinatorIrvine, CA$31.70–$35 / hourAfter maintaining two Southern California office locations for many years, the company will permanently close its Irvine office in 2029 and once again headquarter the company's western territory solely in Baldwin Park, California, where the company was founded in 1948. Monitor social media activity, engage with followers, and address comments or inquiries to maintain the brand's reputation, including supporting Customer Service during critical or high-priority moments.
NewCommunity Builder Community Holdings Management LLCCommunity BuilderFresno, CAThe Community Builder is a live-in employee of a Community Holdings Property who has agreed to live on-site with reduced or free rent in exchange for specific tasks that are designed to support individual tenant wellness, an individual's ability to remain housed, and integrated with the community. This includes making sure that the group establishes a positive building community able to create and manage their Tenant Council Activities Budget under the supervision of the Tenant Services Director and the onsite Property Manager.
Social Media Coordinator AieredSocial Media CoordinatorLos Angeles, CaliforniaThe ideal candidate is passionate about digital marketing, stays current with social media trends, and enjoys creating engaging content that helps brands connect with their audiences. Aiered is seeking a creative and organized Social Media Coordinator to support the planning, creation, and execution of social media content across multiple platforms.
Global Social Media Coordinator INSPYR SolutionsGlobal Social Media CoordinatorLos Angeles, CA$40.13–$52.70 / hourInformation collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. You will help support organizational goals, develop player-focused content, and support our international social teams to ensure content is localized and relevant to players in every region.
Insomniac - Social Media Coordinator Live Nation Entertainment IncInsomniac - Social Media CoordinatorCalabasas, CA$20–$24 / hourInsomniac takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.
Social Media Coordinator SUNNY DISTRIBUTOR INC.Social Media CoordinatorCity of Industry, CAFull timeThis is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. ResponsibilitiesExecute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable.
NewCommunity Support Facilitator Hope ServicesCommunity Support FacilitatorSan Jose, CAAn employee in this classification is responsible for carrying out the following functions:1.Acts as a program monitor for assigned clients including communicating with families, presenting staffings, providing guidance to clients regarding work and personal problems, development and implementation of clients incentive plans, providing on-going feedback regarding progress in program.2.Writes assessments and develops individual program and person centered plans.3.Develop, implement, and maintain teaching curriculums. We celebrate diversity and are committed to creating an inclusive environment for all employees not regardless of, but with consideration and appreciation for race, color, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family or parental status, or any other status.
PAC-MAN Social Media Coordinator (Contract) Bandai Namco Entertainment America Inc.PAC-MAN Social Media Coordinator (Contract)Irvine, CA$28.90–$33.50 / hourThe company is known for creating many of the industry's beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS series and the blockbuster title ELDEN RING. They will be expected to provide ongoing support to overall brand campaigns for games, community management, content creation, social publishing, copywriting, and influencer outreach.
Insomniac - Social Media Coordinator, Tiktok Insomniac HoldingsInsomniac - Social Media Coordinator, TiktokCalabasas, CaliforniaInsomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.
Insomniac - Social Media Coordinator Insomniac HoldingsInsomniac - Social Media CoordinatorCalabasas, CaliforniaInsomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.
PAC-MAN Social Media Coordinator Contract Bandai Namco Holdings IncPAC-MAN Social Media Coordinator ContractIrvine, CAThey will be expected to provide ongoing support to overall brand campaigns for games, community management, content creation, social publishing, copywriting, and influencer outreach. Provide coordination and support for influencer marketing by maintaining updated target lists of brand influencers and communicating with active influencers and external agencies.
Social Media & Content Coordinator - TCG Games The Upper Deck Company LLCSocial Media & Content Coordinator - TCG GamesCarlsbad, CAYou will help build an always-on ecosystem that supports new player onboarding, competitive scene growth, and long-term player loyalty, while ensuring each product release is amplified through high-frequency, multi-format content. The social media & Content Coordinator - TCG is responsible for executing social-first marketing and community strategies that grow player acquisition, engagement, and retention for Upper Deck's trading card game portfolio.
Social Media Coordinator Lollipop Pediatric Dentistry & OrthodonticsSocial Media CoordinatorTustin, CaliforniaAs a Social Media Coordinator, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage with our audience, and drive traffic to our digital platforms. Description of Duties and Responsibilities:Develop and execute social media strategies to promote our brand, products, and services across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Social Media Coordinator Collectors Holdings, Inc.Social Media CoordinatorSanta Ana, CA$57,499–$76,440 / yearWere looking for a Social Media Coordinator to join our Marketing team to ensure PSA's content reaches the right audiences, on the right platforms, at the right time with consistency, accuracy, and a data-informed approach that strengthens the brand's presence across the collectibles hobby community. Monitor, analyze and report on social media analytics, metrics, and audience sentiment across all platforms translating data into actionable insights to set quarterly goals and continuously evolve the overall content strategy.
Social Media Coordinator Coralogix IncSocial Media CoordinatorCAAs a Social Media Coordinator, you'll support the execution of Coralogix's social media presence across platforms, helping bring our brand to life for an audience of engineers and technical leaders in reliability, observability, and scale. We specialize in comprehensive monitoring of logs, metrics, trace and security events with features such as APM, RUM, SIEM, Kubernetes monitoring and more, all enhancing operational efficiency and reducing observability spend by up to 70%.
Social Media Coordinator CoralogixSocial Media CoordinatorSan Francisco, CARemote$30–$40 / hourp>As a Social Media Coordinator, you'll support the execution of Coralogix's social media presence across platforms, helping bring our brand to life for an audience of engineers and technical leaders in reliability, observability, and scale. We specialize in comprehensive monitoring of logs, metrics, trace and security events with features such as APM, RUM, SIEM, Kubernetes monitoring and more, all enhancing operational efficiency and reducing observability spend by up to 70%.
Marketing & Social Media Coordinator Student Assistant | Titan TV Careers ListingMarketing & Social Media Coordinator Student Assistant | Titan TVFullerton, CaliforniaIn accordance with the California State University (CSU) Out-of-State Employment Policy, the CSU is a state entity whose business operations reside within the State of California and requires hiring employees to perform CSU related work within the State of California. Ability to learn and perform assigned work; follow oral instructions; work cooperatively with faculty, staff, and other students; communicate effectively with all levels; and read and write English at a level appropriate to the position.
NewSocial Media Coordinator Skilled Wound CareSocial Media CoordinatorLos Angeles, CA$23–$30 / hourIn this role, you'll be the voice behind our social channels — planning content, engaging our audience, and making sure Skilled Wound Care shows up consistently and professionally across every platform. At Skilled Wound Care, we don't just fill positions — we build teams of passionate people who are changing the way wound care is delivered across the country.
Administrative & Social Media Coordinator - The Moscone Center (OnSite) Legends Hospitality, LLCAdministrative & Social Media Coordinator - The Moscone Center (OnSite)San Francisco, CA$33–$39 / hourSUMMARY: Legends Global/The Moscone Center in San Francisco is seeking a professional, organized, and proactive Administrative and Social Media Coordinator to support the General Manager and Associate General Managers. Proficiency in Microsoft Office suite (Excel, PowerPoint, Word), Google Workspace, and social media platforms, including Instagram, Facebook, LinkedIn, and X.
Social Media Coordinator Patrick Ta BeautySocial Media CoordinatorWest Hollywood, CAFull timeThe brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike.
Social Media Coordinator Sunny DistributorSocial Media CoordinatorCity of Industry, CaliforniaThis is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. ResponsibilitiesExecute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable.
Social Media Coordinator Collaborative SolutionsSocial Media CoordinatorSanta Ana, CaliforniaWe’re looking for a Social Media Coordinator to join our Marketing team to ensure PSA's content reaches the right audiences, on the right platforms, at the right time with consistency, accuracy, and a data-informed approach that strengthens the brand's presence across the collectibles hobby community. Monitor, analyze and report on social media analytics, metrics, and audience sentiment across all platforms — translating data into actionable insights to set quarterly goals and continuously evolve the overall content strategy.
Social Media Coordinator CbSocial Media CoordinatorNewport Beach, CaliforniaKey Responsibilities:Content Development: Conceptualize, create, shoot, edit, and publish engaging content (text, images, videos, stories, etc.) tailored to the unique branding and voice of each restaurant client for platforms such as Facebook, Instagram, and TikTok. Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices, incorporating new consumer-first ideas into content plans for each client that are in tune with internet culture.
Administrative & Social Media Coordinator - The Moscone Center (OnSite) Legends GlobalAdministrative & Social Media Coordinator - The Moscone Center (OnSite)San Francisco, CaliforniaLegends Global/The Moscone Center in San Francisco is seeking a professional, organized, and proactive Administrative and Social Media Coordinator to support the General Manager and Associate General Managers. Proficiency in Microsoft Office suite (Excel, PowerPoint, Word), Google Workspace, and social media platforms, including Instagram, Facebook, LinkedIn, and X.
Social Media Coordinator Brandtailers LLCSocial Media CoordinatorNewport Beach, CAContent Development: Conceptualize, create, shoot, edit, and publish engaging content (text, images, videos, stories, etc.) tailored to the unique branding and voice of each restaurant client for platforms such as Facebook, Instagram, and TikTok. Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices, incorporating new consumer-first ideas into content plans for each client that are in tune with internet culture.
Social Media Coordinator SolarShoppersSocial Media CoordinatorPalmdale, CaliforniaYou have a real network in the Antelope Valley — friends, family, neighbors, coworkers, parents from your kid's school, people from your church or gym. SolarShoppers Construction · CSLB License #1019939 · 661.450.9150 · solarshoppers.com
Social Media & Community Engagement Coordinator Bolt GraphicsSocial Media & Community Engagement CoordinatorSunnyvale, CaliforniaYou will be working closely with the CMO & Creative Director to plan and schedule content across multiple social media platforms and engage with our community of creatives, researchers, and developers. Bolt is committed to building a diverse and inclusive environment in which we recognize and value each other’s differences as well as fostering a culture that promotes its core values: Professionalism, Integrity, and Respect.
Social Media Coordinator & Graphic Designer Specialty MotorsportsSocial Media Coordinator & Graphic DesignerSacramento, CaliforniaJob SummarySpecialty Motorsports is seeking a full-time in-house Social Media & Graphic Designer to support daily content creation, marketing campaigns, and dealership promotions. You will capture high-quality photos of motorcycles and inventory for listings, social media, and promotional use, with a strong eye for composition, lighting, and detail to ensure professional, sales-ready photography.
Social Media Coordinator Fox CorpSocial Media CoordinatorLos Angeles, CA$20–$22 / hourTo date, FOX Entertainment's long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob's Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay's Food Stars) in partnership with Gordon Ramsay. TMZ is looking for a results-driven Social Media Coordinator to help execute our social media strategy, develop social media content, and program all social media and distribution channels in an effort to build brand awareness and increase traffic flow to our websites and social media pages.
Social Media Coordinator KitschSocial Media CoordinatorLos Angeles, CaliforniaRemoteEstablished in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide. We are committed to work in an environment that supports, inspires, and respects all individuals and recruits on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
Social Media Coordinator Kitsch LLCSocial Media CoordinatorLos Angeles, CARemoteFull timeEstablished in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide. We are committed to work in an environment that supports, inspires, and respects all individuals and recruits on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
Social Media & Patient Relations Coordinator Avenue of SmilesSocial Media & Patient Relations CoordinatorSimi Valley, CAAvenue of Smiles Dental Practice is hiring a full-time Social Media & Patient Relations Coordinator to work on-site in our dental office. • Capture photos and short videos of daily office activity (staff, doctors, hygienists).
Social Media & Patient Relations Coordinator AvenueSocial Media & Patient Relations CoordinatorSimi Valley, CaliforniaResponsibilities: • Capture photos and short videos of daily office activity (staff, doctors, hygienists) • Request and coordinate patient reviews, testimonials, and video feedback • Edit and post content across social media platforms • Maintain and grow the practice’s social media presence • Follow up with patients after visits to assess satisfaction • Address patient concerns and help improve patient experience. Preferred Qualifications: • Social media management experience • Video editing experience (strong plus) • Marketing experience (plus) • Comfortable interacting with patients and staff in a dental office setting.
Events and Social Media Coordinator Life Time IncEvents and Social Media CoordinatorBrea, CAThe Events Coordinator is responsible for providing logistical and tactical support to the Events and Corporate Communications team as well as adult programming (Squash, Racquetball, Pickleball, and UHoops). This role will support all adult sports programming within the club to ensure members are able to enjoy a successful and robust program.
Full-Time Social Media Content Creator & Coordinator United Defense TacticalFull-Time Social Media Content Creator & CoordinatorCosta Mesa, CaliforniaUnited Defense Tactical is a leading provider of tactical training solutions, dedicated to providing comprehensive training programs for law enforcement, military personnel, security professionals, and civilians. United Defense Tactical is seeking an experienced, creative, and organized Social Media Content Creator & Coordinator to join our team.
Regional Marketing Field Coordinator Lennar HomesRegional Marketing Field CoordinatorIrvine, CA$22.02–$28 / hourFull timeLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives.