Brand Content & Social Media Specialist United Nations Federal Credit UnionBrand Content & Social Media SpecialistQueens, New York$80,070–$100,080 / yearFull timeMonitor UNFCU social platforms to handle day-to-day community management, respond to follower interactions, escalate sensitive issues and member service requests to the appropriate business lines, and engage with like-minded brands to foster brand loyalty. Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors .
Marketing Manager (Bilingual Mandarin) ComriseMarketing Manager (Bilingual Mandarin)South Plainfield, NJ$85,000–$100,000 / yearFull timeThis role is perfect for a strategic "doer" who can pivot seamlessly from high-level campaign planning to the tactical execution of trade shows, digital content, and sales enablement. The ideal candidate will bridge the gap between our products and our customers, ensuring our brand voice is consistent across physical events, digital platforms, and educational resources.
NewDirector of Social Work (DSW) Healthcare Nursing of the BronxDirector of Social Work (DSW)The Bronx, NY$60,000–$65,000This leadership role is responsible for overseeing department operations, ensuring regulatory compliance, and providing high-quality psychosocial support to residents and their families. A respected long-term care organization is seeking an experienced Social Services Director to lead the Social Services Department at one of our skilled nursing facilities.
Content Creator/Consultant ECLAROContent Creator/ConsultantNew York, NY$39.99 / hourWorking within established content frameworks, the consultant will manage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Position Overview: The Content Creator/Consultant is responsible for producing high-quality, field-facing content using tools like Canva with a primary focus on Instagram, field web, Facebook and LinkedIn.
NewGroup Fitness Instructor (WA) The Edge Fitness ClubsGroup Fitness Instructor (WA)Washington Township, NJValid professional fitness certification in specific specialty program formats: Les Mills, Spinning, Zumba, Yoga, Mat Pilates, Barre, etc. You'll walk into our clean and spacious gyms with a smile on your face and a pep in your step because you know you are about to change lives!
NewPilates Instructor The Edge Fitness ClubsPilates InstructorNorwalk, CTAt The Edge, we believe fitness changes lives, and our instructors play a critical role in creating experiences that inspire members to move, grow, and achieve more than they thought possible. Promote Pilates programs and services, support membership growth, and drive class participation, retention, and client satisfaction.
Area Sales Manager Lennar CorporationArea Sales ManagerOakland, NJLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
Senior FDA Attorney JobotSenior FDA AttorneyPine Brook, NJRemote$250,000–$400,000 / yearThis is a senior-level opportunity for an attorney with at least 10 years of substantive FDA experience who is prepared to advise clients on sophisticated regulatory, compliance, transactional, and enforcement matters involving pharmaceuticals, compounding pharmacies, drug and device manufacturers, clinical trials, dietary supplements, veterinary products, and other FDA-regulated businesses. The firm is focused exclusively on healthcare and life sciences and represents clients across the full healthcare ecosystem, including pharmacies, physician groups, hospitals, ambulatory surgery centers, laboratories, manufacturers, suppliers, ancillary service providers, and emerging healthcare businesses.
NewAdministrative Assistant Weichert, RealtorsAdministrative AssistantEdison, NJThe position provides administrative support to the sales leaders of the Sales Office(s) and oversees all daily office administration within the Sales Office(s) and provides operational and transactional assistance to the Sales Associates to ensure they have the necessary information and tools needed to conduct their business. Works directly with the Central Licensing staff and processes the hiring packages for new sales associates coming into Weichert, handles transfers, terminations as well as compiling the sales associates’ complete documentation for the Sales Office(s).
Real Estate Agent Weichert, RealtorsReal Estate AgentRumson, NJWe are in partnership with our real estate agents, co-branding them, and laser-focused on one common goal: provide the customer with the very best sales experience possible with the best agents in the industry using our advanced myWeichert leading-edge technology web platform, marketing expertise, extensive support, and our award-winning training. As we work hard to help agents either improve their current sales path or launch their real estate sales career professionally and successfully, we know the ideal candidate we’re looking for will meet the following requirements: High school diploma or GED.
NewEntry-Level Financial Advisor New York Life - Nassau County General OfficeEntry-Level Financial AdvisorUniondale, NYIdentify, seek out, and generate prospects continuously using social media or other marketing tools and create strong relationships with new clients as their trusted advisor. Training, Support, and Professional Development: New York Life offers a comprehensive three-year training program, marketing support, as well as prospecting and technical assistance.
NewInsurance Sales Agent NYL - Nassau GOInsurance Sales AgentUniondale, NYResponsibilities: Implement marketing strategies including, but not limited, to cold calling and networking to connect with potential clients while simultaneously maintaining a portfolio of current clients. Implement social media and other marketing tools to identify, seek, and generate prospects with whom you can foster strong, long-term relationships as a reliable financial service professional.
Entry-Level Financial Service Professional NYL Nassau-Suffolk RegionEntry-Level Financial Service ProfessionalMelville, NY$60,000–$100,000 / yearIdentify, seek out, and generate prospects continuously using social media or other marketing tools and create strong relationships with new clients as their trusted advisor. New York Life has received the highest financial strength ratings currently awarded to any U.S. life insurer by each of the four major rating companies: A.M.
NewEntry-Level Life Insurance Sales Agent NYL Nassau-Suffolk RegionEntry-Level Life Insurance Sales AgentMelville, NY$75,000–$100,000 / yearOur financial professionals help clients develop a long-term financial strategy to achieve their financial goals using an array of financial products and services, including life insurance, investments, annuities, and mutual funds. New York Life has received the highest financial strength ratings currently awarded to any U.S. life insurer by each of the four major rating companies: A.M.
NewExecutive Financial Recruiter Vaco LLCExecutive Financial RecruiterNew York, NY$70,000–$85,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Interpersonal Intelligence - Understands self and others’ emotions and is able to manage self and others’ emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity.
NewContent Creator/Consultant AxelonContent Creator/ConsultantNew York, NY$35–$40 / hourManage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Experience using AI tools including ChatGPT, Microsoft Copilot, Claude, Canva AI, or similar technologies, with the ability to apply human judgment and fact-check AI-generated content.
NewCommunications/Marketing AxelonCommunications/MarketingNew York, NY$35–$50 / hourManage content strategy across internal channels (mailings, all-staff meetings, Echonet) and external channels (CIB Content Hub, social media, thought leadership). Oversee Echonet administration, email distribution tools, digital signage, stakeholder communications, and internal newsletter contributions.
Sales Development Representative CrossCountry MortgageSales Development RepresentativeHoboken, NJ$60,000–$80,000 / yearFind new customers using a variety of channels, including in-person meetings, phone calls, texts, and emails. Our ideal applicant is a great dealmaker, enjoys talking to people on the phone and in person, and has previous experience in customer service or sales.
NewSenior Recruiter AxelonSenior RecruiterNEW YORK, NYAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Banking, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Experience Required: Full cycle recruitment experience, Bachelor's degree or equivalent experience, Workday, Experience in recruiting banking roles (investment banking, commercial, corporate banking).
Social Media Marketing Manager News CorpSocial Media Marketing ManagerNew York, NY$62,000–$80,000 / yearResponsibilities: Collaborate with social and commerce teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with the New York Post Digital Network's commerce goals, driving content engagement, link clicks and sales. The New York Post Digital Network seeks a commercially minded and proactive Social Media Marketing Manager who is passionate about creative, commerce-first lifestyle or commerce creative experience to join our expanding commerce division.
Social Media Marketing Manager New York PostSocial Media Marketing ManagerNew York City, New YorkCollaborate with social and commerce teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with the New York Post Digital Network’s commerce goals, driving content engagement, link clicks and sales. The New York Post Digital Network seeks a commercially minded and proactive Social Media Marketing Manager who is passionate about creative, commerce-first lifestyle or commerce creative experience to join our expanding commerce division.
Manager, Global Social Media Creative PVH CorpManager, Global Social Media CreativeNew York, NYPOSITION SUMMARY: Reporting into the Global Social Media team in the Brand Image department, the Manager, Global Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative development, execution and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction. Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels.
Social Media Marketing Manager Justworks, Inc.Social Media Marketing ManagerNew York, NY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Social Media Manager, Enterprise Social Operations Early Warning Services, LLCSocial Media Manager, Enterprise Social OperationsNew York City, NY$104,000–$130,000 / yearBuilds and maintains strong relationships with a diverse set of internal and external partner constituencies including Legal, Consumer Services, Public Affairs, Brand / Product Marketing, and other governance partners to develop and execute social media programs while ensuring content is policy compliant, aligned to goals and campaigns and adheres to all brand guidelines and governance requirements. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers).
New["Social Media & Brand Manager","Social Media & Brand Manager"] SBG Funding["Social Media & Brand Manager","Social Media & Brand Manager"]New York$70,000–$100,000 / yearCollaborate cross-functionally with Sales, Recruiting, Leadership, Operations, and Customer Service teams to support company-wide branding initiatives, campaigns, events, and business objectives. Proficiency with Canva and social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar tools.
Marketing, Social Media & Partnerships Coordinator TouchCareMarketing, Social Media & Partnerships CoordinatorStamford, CT$50,000–$65,000 / yearWe are growing quickly and building a marketing function that can bring the TouchCare story to life across social platforms, podcasts, digital communities, forums, events, partnerships, and content channels. TouchCare is looking for a creative, organized, and high-energy Marketing, Social Media & Partnerships Coordinator to help us grow our voice, expand our reach, and show up with consistency across the places our audiences spend time.
Part-Time Social Media Coordinator - Dubin Breast Center Mount Sinai Health SystemPart-Time Social Media Coordinator - Dubin Breast CenterNew York, NY$58,661–$81,675 / yearMount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology.
Director of Social Media & Content Marketing Hyve Group LtdDirector of Social Media & Content MarketingNew York, NY$120,000–$125,000 / year40% content marketing support: Support new and expanding content efforts; build content-related lead-gen support for sponsors and vendors; use content marketing to expand our database; support new in-person community gatherings. Our new Director of Social Media and Content Marketing will activate, amplify and support new and expanding content properties and programs and help redefine how Shoptalk shows up across social media year-round.
Social Media Marketing Manager Nyp Holdings, Inc.Social Media Marketing ManagerNew York, NY$62,000–$80,000 / yearResponsibilities: Collaborate with social and commerce teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with the New York Post Digital Network's commerce goals, driving content engagement, link clicks and sales. The New York Post Digital Network seeks a commercially minded and proactive Social Media Marketing Manager who is passionate about creative, commerce-first lifestyle or commerce creative experience to join our expanding commerce division.
Social Media and Influencer Relations Associate | United States | Remote Raintank IncSocial Media and Influencer Relations Associate | United States | RemoteNYRemote$88,000–$106,000 / yearYou''ll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. Today, more than 35 million users and 7,000+ customers - including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce - trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Social Media Specialist Concreteworks EastSocial Media SpecialistEast Brunswick, New JerseyThis role is ideal for a passionate digital marketer eager to leverage creative talents in a fast-paced environment while making a tangible impact on brand growth through innovative social media strategies. Utilize media editing tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual content.
Social Media Marketing Manager JustworksSocial Media Marketing ManagerNew York, NY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Social Media Marketing Manager SourcePro SearchSocial Media Marketing ManagerNew York City, New YorkThis role is perfect for a hands-on marketing professional who excels at producing engaging video content, managing brand presence, organizing events, and building connections both online and offline. If you’re ready to lead dynamic marketing campaigns, create impactful video content, and connect with audiences in meaningful ways, SourcePro Search would love to hear from you.
Social Media Marketing Specialist BlackLine IncSocial Media Marketing SpecialistNew York, NY$85,000–$107,000 / yearMake Your Mark: We''re looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine''s social media channels, Podcast, and YouTube presence. You''ll work closely with the Social Media Manager to help execute a channel strategy that amplifies BlackLine''s brand, thought leadership, and product messaging across LinkedIn, Twitter/X, YouTube, and beyond.
Social Media Marketing Specialist BlackLine SystemsSocial Media Marketing SpecialistNew York, NY$85,000–$107,000 / yearMake Your Mark: We're looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine's social media channels, Podcast, and YouTube presence. You'll work closely with the Social Media Manager to help execute a channel strategy that amplifies BlackLine's brand, thought leadership, and product messaging across LinkedIn, Twitter/X, YouTube, and beyond.
Marketing and Social Media Specialist Emerald Tree Care & ShrubMarketing and Social Media SpecialistNew Rochelle, New YorkJob Description: Emerald Tree & Shrub Care is seeking a dynamic Marketing & Social Media Specialist to drive our online presence, connect with clients, and share our commitment to sustainable and organic practices. Highlight what sets Emerald Tree & Shrub Care apart—our commitment to sustainable, organic products, and our mission to create a harmonious relationship with clients, employees, and nature.
New["Organic Social Media Strategist","Organic Social Media Strategist"] SeatGeek["Organic Social Media Strategist","Organic Social Media Strategist"]New York$80,000–$116,000 / yearFrom hosting an Instagram live at an event to responding to fans on Reddit to developing a TikTok content series for the start of the NFL season, this person will own end-to-end strategy and execution across platforms. Shoot, edit, and produce short-form video content using self-shot footage, UGC, or provided assets - with a strong eye for storytelling, pacing, hooks, and platform-native formats that stop the scroll.
Social Media and Marketing Manager Rosewood Hotels and Resorts LLCSocial Media and Marketing ManagerNY$82,000–$90,000 / yearThe Social Media and Marketing Manager is responsible is to promote awareness of the brand image on all social media channels, to ensure that Rosewood Miramar Beach, Carusos, AMA Sushi and Manor Bar, are correctly positioned as ultra-luxury hotel and dining destinations and are aligned with the strategic direction of Rosewood Hotels and Resorts. Provide measurement of the impact of online presence to the hotels overall business, including social media engagement and results, to be presented in monthly reports to the property, ownership and corporate teams.
Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 Seton Hall UniversityStudent Worker - Diplomacy Marketing Social Media Team Member - 2026/27South Orange, NJPlan, write and review social media posts for the School's marketing and recruitment areas at both the undergraduate and graduate level utilizing website and news content. Position Location Closes Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 South Orange 2 Oct 2026.
Director, Social Media & Community Growth Strategy Verlagsgruppe Georg von Holtzbrinck GmbHDirector, Social Media & Community Growth StrategyNew York, NY$120,000–$130,000 / yearThe Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions-including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author Brand & Backlist Marketing Strategy-to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillans digital leadership in a constantly evolving landscape. Collaborate cross-functionally within CIMA with Performance Marketing & Audience Development, Consumer Insights, and Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with paid media, audience analytics, and commerce initiatives, creating a unified, conversion-driven digital ecosystem that delivers measurable results across the organization.
Associate Director, Social Media Strategy Meltmedia IncAssociate Director, Social Media StrategyNew York, NYRemote$125,000–$140,000 / yearCounsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube. This is a role for a true T-shaped social media marketer who is well-versed in DTC/HCP social media while expressing an active interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development and account management.
NewSocial Media Coordinator Quip NYC IncSocial Media CoordinatorNew York, NY$60,000–$70,000 / yearIn this role, you''ll work closely with our Social & Creator Marketing Manager to support a wide range of day-to-day social needs, from content creation and community management to performance tracking and cross-team coordination. Our award-winning product lineup includes sonic and oscillating toothbrushes, smart brushes that track habits, water flossers, and refillable essentials like floss, and whitening strips.
Sports Marketing and Social Media Internships: NYC - Fall 2026 Warner Bros. Discovery IncSports Marketing and Social Media Internships: NYC - Fall 2026New York, NYWe attract the country's boldest and brightest students for paid, for-credit, real-world internship experiences in the entertainment, tech, sports, news and media industries. From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
Social Media Content Creator Coordinator StratAcuity Staffing Partners IncSocial Media Content Creator CoordinatorNY$30–$35 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
NewMarketing and Social Media Coordinator Rentquest LLCMarketing and Social Media CoordinatorNew York, NYFull timeDuties included but are not limited to: Managing social media platforms by creating meaningful and on-brand content and interacting with new and potential followers. RentQuest and Staged NY are sister companies in the high-end furniture rental industry with clients throughout the tri-state area.
Social Media Manager Amalgamated BankSocial Media ManagerNew York, NY$90,000–$110,000 / yearEssential Job Functions: Drive the design, management and execution of a a clear and impactful social strategy that will grow the bank's social media following, increase engagement, and position the bank as a unique thought leader in the impact banking space. Purpose of Position: Manage a social strategy that supports and elevates the brand through creating innovative social content, strategies and brand campaigns.
Social Media Specialist Elite VoyageSocial Media SpecialistJersey City, New JerseyElite Voyage is in the luxury travel sector and currently seeking a Social Media Specialist to build and implement social media campaigns promoting our luxury travel business. Measure and report digital social media marketing campaigns.
NewRemote | Travel Industry | Social Media Marketing Destination CareersRemote | Travel Industry | Social Media MarketingNew York, New YorkRemoteKey Responsibilities: Assist with creating and scheduling content across social media platforms Support the development of posts, captions, short-form videos, and promotional graphics Monitor engagement and respond to comments and messages professionally Research travel trends, destinations, and relevant hashtags Help maintain a consistent brand voice and visual identity Track basic performance metrics and provide engagement insights Collaborate on marketing campaigns and promotional initiatives Qualifications: Strong written communication skills Familiarity with social media platforms such as Facebook, Instagram, TikTok, and LinkedIn Basic understanding of content creation and digital marketing principles Comfortable using scheduling tools and simple design platforms Organized, self-motivated, and able to work independently Marketing, communications, or content creation experience is helpful but not required What We Offer: Structured onboarding and brand training Flexible remote work environment Opportunity to gain experience in travel marketing and digital branding Supportive and collaborative team environment Ideal Candidate: This role is well suited for individuals exploring careers in marketing, communications, or digital media, as well as creative professionals interested in the travel industry. $50,000 - $65,000 a year We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
Social Media Manager Zinnia Tech Solutions LLCSocial Media ManagerNY$85,000–$100,000 / yearAll offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual's skills, education, experience, training, and geographic location. You''ll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance.
Senior Manager, Social Media And Influencer Marketing Tapestry, Inc.Senior Manager, Social Media And Influencer MarketingNew York, NY$95,000–$125,000 / yearBuilding Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.