What You'll Do: Plan, launch, and optimize paid search (PPC) campaigns across Google Ads and Microsoft Advertising, including brand, non-brand, competitor/conquesting, airport/city, and vehicle-class campaigns; manage keywords, ad copy, extensions/assets, bidding strategies, and budgets to booking and ROAS goals. This role leads paid search (PPC), programmatic display and video, connected TV (CTV) and paid video, paid social, retargeting, and other conversion-based advertising to grow bookings, revenue per booking, and rental days while delivering against return on ad spend (ROAS) and customer acquisition cost (CPA) targets.