Temporary Social Media & Content Specialist Page GroupTemporary Social Media & Content SpecialistNew York, NY$27–$33 / hourContractorA leading global law firm with a strong presence across North America, Europe, and Asia, this organization provides high-level legal services to major corporations, financial institutions, and private equity clients. This role focuses on creating and managing engaging content across various social media platforms to enhance brand visibility and online presence.
Social Media Manager - Remote LaterSocial Media Manager - RemoteNew York, NYRemote$90,000–$120,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns.
NewDirector, Digital Marketing & Communications Vaco LLCDirector, Digital Marketing & CommunicationsNew York City, NY$60–$60Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Medical Aesthetics Graphic Designer JouléMedical Aesthetics Graphic DesignerJersey City, NJ$65,000–$70,000 / yearYou’ll help translate complex healthcare innovation into compelling visual storytelling across digital campaigns, social media, PR materials, presentations, and branded marketing content. The company operates within regenerative medicine, cellular therapy, and medical aesthetics, supporting healthcare providers and clinical teams focused on healing, recovery, and patient outcomes.
NewDirector of Digital Marketing & Communications Vaco LLCDirector of Digital Marketing & CommunicationsNew York, NY$50–$52Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. My client, a well-known nonprofit organization is seeking a Director of Digital Marketing & Communications to lead and execute digital strategies that increase brand awareness, engagement, and community impact.
Associate Director, Client Strategy - Remote LaterAssociate Director, Client Strategy - RemoteNew York, NYRemote$145,000–$160,000 / yearThe Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue.
Account Executive LaterAccount ExecutiveNew York, NYRemote$250,000–$300,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Sr Director of Partnerships - Remote LaterSr Director of Partnerships - RemoteNew York, NYRemote$285,000–$350,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Account Executive - Remote LaterAccount Executive - RemoteNew York, NYRemote$250,000–$300,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewContent Creator/Consultant ECLAROContent Creator/ConsultantNew York, NY$39.99–$39.99 / hourWorking within established content frameworks, the consultant will manage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Position Overview: The Content Creator/Consultant is responsible for producing high-quality, field-facing content using tools like Canva with a primary focus on Instagram, field web, Facebook and LinkedIn.
NewSenior Public Relations Manager (Law Firm) JobotSenior Public Relations Manager (Law Firm)New York, NY$175,000–$200,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
Area Sales Manager Lennar CorporationArea Sales ManagerOakland, NJLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipDenville, NJProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewDigital Marketing Specialist ECLARODigital Marketing SpecialistLawrence Township, NJ$81.74–$86.69 / hourIf needed, lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, email, social media, SEO / SEM, IVA, Field-Trigger e-mails, etc.). Position Overview:The Omnichannel Strategist serves as a dedicated point-of-contact for a brand, their creative, digital and media agencies, ensuring seamless planning and execution of omni-channel campaigns / tactics aligned to the brand strategy.
SVP Partnerships LaterSVP PartnershipsNew York, NYRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewAdministrative Support AtriumAdministrative SupportNew York, NY$20–$25 / hourThe ideal candidate is highly organized, detail-oriented, and eager to contribute to marketing initiatives while supporting day-to-day office operations in a fast-paced environment. By applying to this job, you agree to receive calls, AI-generated calls, text messages, and/or emails from Atrium and its affiliates, and contracted partners.
Real Estate Agent Weichert, RealtorsReal Estate AgentMorris Plains, NJWe are in partnership with our real estate agents, co-branding them, and laser-focused on one common goal: provide the customer with the very best sales experience possible with the best agents in the industry using our advanced myWeichert leading-edge technology web platform, marketing expertise, extensive support, and our award-winning training. The ideal candidates will take advantage of our “best of both worlds” approach of supporting our real estate agents by combining innovative tools with high-touch coaching based on real-world experience.
Digital Support Representative - supporting Volvo Cars TTECDigital Support Representative - supporting Volvo CarsMahwah, NJAs a Digital Support Agent, you will provide real-time assistance through Volvo’s chat, social media, and Email channels, supporting customers with vehicle questions, service needs, policy clarification, and general inquiries. As a Volvo Digital Support Representative in Mahwah, NJ, you’ll be a part of creating and delivering amazing customer experiences, while also enjoying the satisfaction of being part of a unique culture.
NewCenter Director The Learning Experience Corp - Paramus, NJCenter DirectorMidland Park, NJ$60,000–$70,000As a strategic operator and passionate educator, you will drive both the heart and the health of your center—ensuring high-quality early learning experiences while meeting enrollment, staffing, and business performance goals. • State-of-the-Art Classrooms: Lead in an immersive school and classroom setting utilizing the latest technology, materials, and resources to allow children to learn, play, and grow.
Enterprise Account Director LaterEnterprise Account DirectorNew York, NYRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Account Manager (Client Success) LaterAccount Manager (Client Success)New York, NYRemote$130,000–$180,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. This is a revenue-critical role responsible for driving net revenue retention through renewals, upsells, and cross-sell—while ensuring customers consistently realize meaningful value from Later’s products and services.
Enterprise Account Director - Remote LaterEnterprise Account Director - RemoteNew York, NYRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewUSA-Project Manager III (Scientific) - Contract TalentBurst, Inc.USA-Project Manager III (Scientific) - ContractMorristown, NJto identify prognostic factors (population selection) or prediction of response; o Help to strengthen the PRI (Patient Relevant Information) strategy moving from PRO to Patient Relevant Information including digital using appropriate research insight and methods operationalized by patient centric expert groups (concept elicitation, patient preferences studies, patients surveys, social media listening, care delivery experience, drug delivery device use etc) to ensure patients’ relevant endpoints are integrated in ph3 . • Ensure and enable GPT cross functional workstreams including right functions to identify remaining health care needs in terms of outcomes and populations of interest, impact of care delivery experience, and differentiation versus SoC, and main competitors at launch for patients and other Health System Stakeholders critical to patient care access (payers) and delivery (HCPs) to build value added patient informed TVP and translate it in trial designs & evidence generation programs to be included into IEGP.
NewMarketing Manager Page GroupMarketing ManagerManhattan, NY$36–$44 / hourFull timeWork closely with sales teams to develop targeted campaigns that generate leads, nurture prospects, and support customer retention efforts. Our client is seeking a Marketing Manager to oversee impactful marketing campaigns and drive brand growth in logistics industry.
Account Manager - Creator Affiliate LaterAccount Manager - Creator AffiliateNew York, NYRemote$90,000–$105,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Account Manager - Creator Affiliate - Remote LaterAccount Manager - Creator Affiliate - RemoteNew York, NYRemote$105,000–$115,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewSales Development Representative CrossCountry MortgageSales Development RepresentativeHoboken, NJ$60,000–$80,000 / yearFind new customers using a variety of channels, including in-person meetings, phone calls, texts, and emails. Our ideal applicant is a great dealmaker, enjoys talking to people on the phone and in person, and has previous experience in customer service or sales.
NewJunior Graphic Designer AtriumJunior Graphic DesignerNew York, NYBy applying to this job, you agree to receive calls, AI-generated calls, text messages, and/or emails from Atrium and its affiliates, and contracted partners. Required Experience/Skills for the Junior Graphic Designer: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Senior Manager, Medical Affairs Operations - Remote Agios PharmaceuticalsSenior Manager, Medical Affairs Operations - RemoteNew York, NY$131,035–$196,553 / yearManage the execution of Agios’ patient advocacy conference plans for PK deficiency, thalassemia, and sickle cell disease; participate in cross-functional planning meetings; obtain compliance approval for related materials; and attend virtual and in-person conferences, when needed. Provide operational and project management support to the US patient advocacy team, ensuring smooth day-to-day coordination across priorities, stakeholders, and deliverables, and flex to support various other functions within Medical Affairs as needs arise.
NewActivities Assistant - Memory Care Brightview Senior Living, LLCActivities Assistant - Memory CareWarren, NJ$19–$21.75Get to know the residents of Brightview so that you can help with the planning and implementation of spiritual, physical, intellectual, cultural and emotional programming that will make residents feel engaged and fulfilled. Compensation Disclosure: The salary range mentioned above reflects the potential pay for this role and does not include bonuses or additional incentives (if applicable), nor does it include the value of our benefit program.
NewActivities Assistant Brightview Senior Living, LLCActivities AssistantTarrytown, NY$19.50–$22.50Get to know the residents of Brightview so that you can help with the planning and implementation of spiritual, physical, intellectual, cultural and emotional programming that will make residents feel engaged and fulfilled. Compensation Disclosure: The salary range mentioned above reflects the potential pay for this role and does not include bonuses or additional incentives (if applicable), nor does it include the value of our benefit program.
Manager, Global Social Media Creative PVH CorpManager, Global Social Media CreativeNew York, NYPOSITION SUMMARY: Reporting into the Global Social Media team in the Brand Image department, the Manager, Global Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative development, execution and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction. Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels.
Social Media Marketing Manager Justworks, Inc.Social Media Marketing ManagerNY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Social Media Manager E. & J. Gallo WinerySocial Media ManagerNew York City, NY$124,800–$187,200 / yearBachelors degree plus 6 years of sales, marketing, advertising, public relations, or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Masters degree plus 4 years of sales, marketing, advertising, public relations, or account management experience to include 3 years of social media marketing management experience reflecting increasing levels of responsibility. Bachelors degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 6 years of social media marketing management experience reflecting increasing levels of responsibility.
Sr. Coordinator, Social Media Marketing - LA28 Olympic & Paralympic Games TKO Group Holdings, Inc.Sr. Coordinator, Social Media Marketing - LA28 Olympic & Paralympic GamesNew York, NYAn official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more.
Social Media Marketing Manager JustworksSocial Media Marketing ManagerNew York, NY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Social Media Intern, Summer 2026 Orthodox UnionSocial Media Intern, Summer 2026New York, New YorkFounded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs for the disabled, localized religious study programs, and international units. The Social MediaIntern will work closely with the Marketing & Communications social media team to help create, publish, and monitor content across the OU's social media channels.
NewSocial Media and Influencer Relations Associate | United States | Remote Raintank IncSocial Media and Influencer Relations Associate | United States | RemoteNYRemote$88,000–$106,000 / yearYou''ll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. Today, more than 35 million users and 7,000+ customers - including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce - trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Marketing and Social Media Specialist Emerald Tree Care & ShrubMarketing and Social Media SpecialistNew Rochelle, New YorkJob Description: Emerald Tree & Shrub Care is seeking a dynamic Marketing & Social Media Specialist to drive our online presence, connect with clients, and share our commitment to sustainable and organic practices. Highlight what sets Emerald Tree & Shrub Care apart—our commitment to sustainable, organic products, and our mission to create a harmonious relationship with clients, employees, and nature.
Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 Seton Hall UniversityStudent Worker - Diplomacy Marketing Social Media Team Member - 2026/27South Orange, NJPlan, write and review social media posts for the School's marketing and recruitment areas at both the undergraduate and graduate level utilizing website and news content. Position Location Closes Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 South Orange 2 Oct 2026.
Social Media Marketing Manager SourcePro SearchSocial Media Marketing ManagerBronx, New YorkThis role is perfect for a hands-on marketing professional who excels at producing engaging video content, managing brand presence, organizing events, and building connections both online and offline. If you’re ready to lead dynamic marketing campaigns, create impactful video content, and connect with audiences in meaningful ways, SourcePro Search would love to hear from you.
NewSocial Media Strategist J/PRSocial Media StrategistNew York, NY or Nashville, TN, NYFull timeThis is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
Director, Social Media & Community Growth Strategy Verlagsgruppe Georg von Holtzbrinck GmbHDirector, Social Media & Community Growth StrategyNew York, NY$120,000–$130,000 / yearThe Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions-including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author Brand & Backlist Marketing Strategy-to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillans digital leadership in a constantly evolving landscape. Collaborate cross-functionally within CIMA with Performance Marketing & Audience Development, Consumer Insights, and Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with paid media, audience analytics, and commerce initiatives, creating a unified, conversion-driven digital ecosystem that delivers measurable results across the organization.
Marketing and Social Media Coordinator Rentquest LLCMarketing and Social Media CoordinatorNew York, NYDuties included but are not limited to: Managing social media platforms by creating meaningful and on-brand content and interacting with new and potential followers. RentQuest and Staged NY are sister companies in the high-end furniture rental industry with clients throughout the tri-state area.
Associate Manager, Social Media Community Hybrid Role - New York Olaplex Holdings IncAssociate Manager, Social Media Community Hybrid Role - New YorkNY$85,000–$95,000 / yearThis role heavily focuses on content and community interactions from both a consumer and PRO POV, with an understanding of social media trends and analytics- leveraging data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing, and Digital teams to cement the brand''s position as a leader in the space. Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX's expertise and credibility.
Social Media and Marketing Manager Rosewood Hotels and Resorts LLCSocial Media and Marketing ManagerNY$82,000–$90,000 / yearThe Social Media and Marketing Manager is responsible is to promote awareness of the brand image on all social media channels, to ensure that Rosewood Miramar Beach, Caruso's, AMA Sushi and Manor Bar, are correctly positioned as ultra-luxury hotel and dining destinations and are aligned with the strategic direction of Rosewood Hotels and Resorts. Proven track record of developing and implementing successful social media strategies and campaigns, preferably within the luxury hospitality, lifestyle, luxury goods or a related industry.
Senior Coordinator, Social Media Major League Soccer LLCSenior Coordinator, Social MediaNew York, NY$66,500–$70,000 / yearThe Senior Coordinator will be primarily responsible for the day-to-day tasks associated with all MLS social media platforms, with the goal to create the best possible content experience for our audience and grow the League''s foothold in culture. Coordinate with internal creative and video teams to develop graphics, videos, and other visual content that tell impactful stories and align with platform best practices.
Social Media & Content Manager, Public Relations Evins CommunicationsSocial Media & Content Manager, Public RelationsNYFull timeEvins Communications is looking for a creative, strategic, and detail-oriented Social Media & Content Manager to join our team and help shape the digital presence of some of the most iconic names in luxury, lifestyle, travel, food, wine & spirits. We enjoy a hybrid work schedule (subject to change) and have access to great perks within our home at Studio at Rockefeller Center, including exclusive merchant discounts, access to events (TODAY Concert Series, Tree Lighting), weekly programming, and more.
Managing Director, Social Media Director Teach For America IncManaging Director, Social Media DirectorNYRemote$81,700–$111,500 / yearp>The Marketing Team's purpose is to build a differentiated brand presence that surpasses benchmarks set by other prominent national nonprofits, illuminates our mission and impact to diverse audiences, creates understanding, and fosters deeper connections to TFA. Our unique role is to develop and execute cutting-edge marketing campaigns that accelerate the growth flywheel - propelling prospects, corps members, Ignite fellows, and alumni to take action, and ultimately inspiring them to become lifelong advocates.
Social Media Marketing Strategist - CPG Food (Hybrid in Passaic County, NJ Office) LDK Talent SolutionsSocial Media Marketing Strategist - CPG Food (Hybrid in Passaic County, NJ Office)Clifton, NJDevelop and execute a full organic social strategy across Instagram and TikTok, with a clear POV on content pillars, posting cadence, and platform-specific formats. This is a high-ownership role: you'll be the single driver of our Instagram and TikTok presence, responsible for both follower growth and the engagement that fuels it.