Establishes and maintains effective working relationships with media outlets and individual reporters; Responds to media inquiries in a timely manner; Schedules and facilitates news conferences, editorial meetings, and interviews with traditional news outlets, podcast and YouTube hosts, and other media producers; coordinates inquiries and requests from network television productions, including documentaries; Compiles, provides background and prepares talking points for the Sheriff and other members of the ACSO for media interviews and presentations; Maintains media contact lists and the system for distributing news releases; Serves as a strategic communication advisor to the Sheriff and command staff; advises administration on effective communication practices, including public relations (PR) and information dissemination, and provides media training for staff; Develops and carries out crisis communication plans, and serves as an agency spokesperson during critical incidents, emergencies, and other high-profile events; Manages the Sheriff's Office brand and public reputation, ensuring consistent messaging, tone, and visual identity across all platforms; Writes information releases and other messages about incidents, events, service, crime prevention and other areas of interest to the community, and determines the most effective method of distribution, such as news releases, social media, or media pitches; Maintains a regular on-call schedule, including evenings and weekends, and provides timely responses to the media; Plans, films, and edits short-form and long-form video content for social media, the public website, internal communications, and agency events; Designs and produces graphics, slide shows, displays, multimedia presentations and other informational materials; Provides event photography for academy graduations, retirements, award ceremonies, and other agency events, and captures photos for digital media; Develops, schedules, and publishes content across Sheriff's Office social media platforms, and manages digital content for the ACSO public website; Monitors social media platforms and responds to public comments and messages as appropriate; Tracks social media analytics and reports on content performance and audience engagement; Maintains an organized library of photo, video, and graphic assets; Keeps the ACSO administration informed of potential controversies and public issues involving law enforcement. Serves as a primary source of timely, accurate public safety information during critical incidents, emergencies, and other events affecting the community; provides direction to the Sheriff's Office involving public information, internal information, and community relations activities; publicizes Sheriff's Office progress and accomplishments, points of view, and programs; creates video, photography, graphics, and other multimedia content; develops and distributes print and digital media, primarily through the Sheriff's Office social media platforms.