Connect marketing investment, measurement and business performance, partnering with cross-functional teams to leverage Brand Health, MMA, media and retail media performance, commerce/eCommerce signals and other relevant measurement sources to understand impact, identify opportunities to optimize, and inform future allocation and marketing choices. Build and leverage strategic external partnerships across key media, technology, commerce and retail partners, including key media partners, retailer JBPs and other strategic relationships, to unlock new capabilities, innovation, effectiveness and business value.