Temporary Social Media & Content Specialist Page GroupTemporary Social Media & Content SpecialistNew York, NY$27–$33 / hourContractorA leading global law firm with a strong presence across North America, Europe, and Asia, this organization provides high-level legal services to major corporations, financial institutions, and private equity clients. This role focuses on creating and managing engaging content across various social media platforms to enhance brand visibility and online presence.
NewSocial Media Content Student JouléSocial Media Content StudentNew York, NYCurrently pursuing an undergraduate or graduate degree in marketing, business, communications, or a related field, with at least two years of coursework completed. System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America.
Senior Paid Media Manager (Social) LaterSenior Paid Media Manager (Social)New York, NYRemote$105,000–$135,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewContent Creator/Consultant ECLAROContent Creator/ConsultantNew York, NY$39.99 / hourWorking within established content frameworks, the consultant will manage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Position Overview: The Content Creator/Consultant is responsible for producing high-quality, field-facing content using tools like Canva with a primary focus on Instagram, field web, Facebook and LinkedIn.
NewExecutive Financial Recruiter Vaco LLCExecutive Financial RecruiterNew York, NY$70,000–$85,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Interpersonal Intelligence - Understands self and others’ emotions and is able to manage self and others’ emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipMatawan, NJProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewTechnology Talent Solutions Business Development Director (Central/Northern NJ) Vaco LLCTechnology Talent Solutions Business Development Director (Central/Northern NJ)Bridgewater, NJ$85,000–$100,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Interpersonal Intelligence - Understands self and others’ emotions and is able to manage self and others’ emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity.
NewArea Sales Manager Lennar CorporationArea Sales ManagerOakland, NJLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
SVP Partnerships - Remote LaterSVP Partnerships - RemoteNew York, NYRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Insurance Sales Agent NYL - Nassau GOInsurance Sales AgentUniondale, NYMaintain a portfolio of existing customers and pursue insurance sales with new clients by using sales strategies that may include cold calling and networking. Implement social media and other marketing tools to identify, seek, and generate prospects with whom you can foster strong, long-term relationships as a reliable financial service professional.
Administrative Support AtriumAdministrative SupportNew York, NY$20–$25 / hourThe ideal candidate is highly organized, detail-oriented, and eager to contribute to marketing initiatives while supporting day-to-day office operations in a fast-paced environment. By applying to this job, you agree to receive calls, AI-generated calls, text messages, and/or emails from Atrium and its affiliates, and contracted partners.
NewReal Estate Agent Weichert, RealtorsReal Estate AgentNew Vernon, NJWe are in partnership with our real estate agents, co-branding them, and laser-focused on one common goal: provide the customer with the very best sales experience possible with the best agents in the industry using our advanced myWeichert leading-edge technology web platform, marketing expertise, extensive support, and our award-winning training. As we work hard to help agents either improve their current sales path or launch their real estate sales career professionally and successfully, we know the ideal candidate we’re looking for will meet the following requirements: High school diploma or GED.
NewEntry-Level Insurance Sales Agent New York Life - Nassau County General OfficeEntry-Level Insurance Sales AgentUniondale, NYIdentify, seek out, and generate prospects continuously using social media or other marketing tools and create strong relationships with new clients as their trusted advisor. New York Life has received the highest financial strength ratings currently awarded to any U.S. life insurer by each of the four major rating companies: A.M.
NewNew Home Consultant Lennar CorporationNew Home ConsultantTuxedo, NYLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
Center Director The Learning Experience Corp - Paramus, NJCenter DirectorTotowa, NJ$60,000–$70,000As a strategic operator and passionate educator, you will drive both the heart and the health of your center—ensuring high-quality early learning experiences while meeting enrollment, staffing, and business performance goals. • State-of-the-Art Classrooms: Lead in an immersive school and classroom setting utilizing the latest technology, materials, and resources to allow children to learn, play, and grow.
Enterprise Account Director LaterEnterprise Account DirectorNew York, NYRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Account Manager (Client Success) LaterAccount Manager (Client Success)New York, NYRemote$130,000–$180,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. This is a revenue-critical role responsible for driving net revenue retention through renewals, upsells, and cross-sell—while ensuring customers consistently realize meaningful value from Later’s products and services.
Enterprise Account Director - Remote LaterEnterprise Account Director - RemoteNew York, NYRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Director of Internal Communications, Americas Oliver WymanDirector of Internal Communications, AmericasNew York, NYRemote$155,000–$225,000 / yearCraft leadership communications and guide engagement strategy across key Americas comms touchpoints including: ghost-writing, slide-writing, and/or key message development for Region leader(s) for key colleague touchpoints such as Town Halls, Partner Calls, all colleague in-person office sessions, internal social media, and other channels. Launch pilot of Careers Office / Outplacement: Collaborate with Oliver Wyman’s global Alumni team, Human Capital and Recruiting teams to launch a pilot of a Careers Office / Outplacement program in the Americas to provide greater support to colleagues transitioning into the Alumni community.
Marketing Manager Page GroupMarketing ManagerManhattan, NY$36–$44 / hourFull timeWork closely with sales teams to develop targeted campaigns that generate leads, nurture prospects, and support customer retention efforts. Our client is seeking a Marketing Manager to oversee impactful marketing campaigns and drive brand growth in logistics industry.
NewMultimedia Specialist Pure Power EngineeringMultimedia SpecialistHoboken, NJ$50,000–$65,000 / yearAs a full-service engineering firm, we create the electrical and structural drawings and calculation packages for bidding, permits and construction, as well as supporting the lead up to the full engineering drawings, primarily interconnection support and electrical/structural feasibility studies. Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator), Canva, Final Cut Pro, iMovie, DaVinci Resolve or similar video editing software.
NewSenior Organizational Development Manager CellebriteSenior Organizational Development ManagerMorristown, NJThousands of public safety organizations, intelligence agencies and businesses rely on Cellebrites digital forensic and investigative solutionsavailable via cloud, on-premises and hybrid deploymentsto close cases faster and safeguard communities. Cellebrites AI-powered Digital Investigation Platform enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy.
Digital Support Representative - supporting Volvo Cars TTECDigital Support Representative - supporting Volvo CarsMahwah, NJAs a Digital Support Agent, you will provide real-time assistance through Volvo’s chat, social media, and Email channels, supporting customers with vehicle questions, service needs, policy clarification, and general inquiries. As a Volvo Digital Support Representative in Mahwah, NJ , you’ll be a part of creating and delivering amazing customer experiences, while also enjoying the satisfaction of being part of a unique culture.
Senior Creative Designer Page GroupSenior Creative DesignerManhattan, NY$50–$60 / hourThe organization offers a collaborative, fast-paced environment where creative professionals have the opportunity to work on high-visibility branding, marketing, and executive communications initiatives that support a sophisticated global audience. The Senior Creative Designer will play a pivotal role in developing and executing innovative design solutions to support the marketing and agency efforts within the professional services industry.
Senior Manager, Medical Affairs Operations - Remote Agios PharmaceuticalsSenior Manager, Medical Affairs Operations - RemoteNew York, NYRemote$131,035–$196,553 / yearManage the execution of Agios’ patient advocacy conference plans for PK deficiency, thalassemia, and sickle cell disease; participate in cross-functional planning meetings; obtain compliance approval for related materials; and attend virtual and in-person conferences, when needed. Provide operational and project management support to the US patient advocacy team, ensuring smooth day-to-day coordination across priorities, stakeholders, and deliverables, and flex to support various other functions within Medical Affairs as needs arise.
NewSales Development Representative CrossCountry MortgageSales Development RepresentativeHoboken, NJ$60,000–$80,000 / yearFind new customers using a variety of channels, including in-person meetings, phone calls, texts, and emails. Our ideal applicant is a great dealmaker, enjoys talking to people on the phone and in person, and has previous experience in customer service or sales.
NewTA Specialist / Recruiter Page GroupTA Specialist / RecruiterNewark, NJ$27–$32 / hourThis role partners closely with hiring managers to identify staffing needs, develop recruitment strategies, source qualified candidates, and deliver an exceptional candidate experience. We are seeking an experienced Talent Acquisition Specialist/Recruiter to help attract, engage, and hire exceptional talent that supports our mission and organizational growth.
Social Media Marketing Manager Justworks, Inc.Social Media Marketing ManagerNY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Manager, Global Social Media Creative PVH CorpManager, Global Social Media CreativeNew York, NYPOSITION SUMMARY: Reporting into the Global Social Media team in the Brand Image department, the Manager, Global Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative development, execution and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction. Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels.
Director of Social Media & Content Marketing Hyve Group LtdDirector of Social Media & Content MarketingNew York, NY$120,000–$125,000 / year40% content marketing support: Support new and expanding content efforts; build content-related lead-gen support for sponsors and vendors; use content marketing to expand our database; support new in-person community gatherings. Our new Director of Social Media and Content Marketing will activate, amplify and support new and expanding content properties and programs and help redefine how Shoptalk shows up across social media year-round.
NewSocial Media Marketing Specialist BlackLine IncSocial Media Marketing SpecialistNew York, NYMake Your Mark: We're looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine's social media channels, Podcast, and YouTube presence. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
NewSocial Media Marketing Specialist BlacklineSocial Media Marketing SpecialistNew York, NYWe're looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine's social media channels, Podcast, and YouTube presence. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Social Media Strategist J/PRSocial Media StrategistNew York, NY or Nashville, TN, NYFull timeThis is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
Associate Manager, Social Media Community Hybrid Role - New York Olaplex Holdings IncAssociate Manager, Social Media Community Hybrid Role - New YorkNY$85,000–$95,000 / yearThis role heavily focuses on content and community interactions from both a consumer and PRO POV, with an understanding of social media trends and analytics- leveraging data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing, and Digital teams to cement the brand''s position as a leader in the space. Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX's expertise and credibility.
Social Media & Marketing – Wedding Venue The Briarcliff ManorSocial Media & Marketing – Wedding VenueBriarcliff Manor, NY$20–$30 / hourWe’re a high-end wedding venue in Westchester County looking for a creative, proactive Social Media & Marketing Lead to help elevate our online presence and keep our marketing fresh, exciting, and moving forward. Social media is the core focus of this role — including content direction, content capture, reels, trends, storytelling, engagement, and helping shape how we show up online across Instagram, TikTok, and other platforms.
Social Media and Influencer Relations Associate | United States | Remote Raintank IncSocial Media and Influencer Relations Associate | United States | RemoteNYRemote$88,000–$106,000 / yearYou''ll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. Today, more than 35 million users and 7,000+ customers - including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce - trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Social Media Marketing Manager JustworksSocial Media Marketing ManagerNew York, NY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
NewSocial Media Marketing Manager (opens in a new tab) JustworksSocial Media Marketing Manager (opens in a new tab)New York, NY$121,000–$151,000 / yearGood judgment – Navigate complex situations with thoughtful decision‑making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Your Success ProfileWhat You Will Work OnDevelop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Social Media Marketing Manager SourcePro SearchSocial Media Marketing ManagerNew York City, New YorkThis role is perfect for a hands-on marketing professional who excels at producing engaging video content, managing brand presence, organizing events, and building connections both online and offline. If you’re ready to lead dynamic marketing campaigns, create impactful video content, and connect with audiences in meaningful ways, SourcePro Search would love to hear from you.
Social Media and Marketing Manager Rosewood Hotels and Resorts LLCSocial Media and Marketing ManagerNY$82,000–$90,000 / yearThe Social Media and Marketing Manager is responsible is to promote awareness of the brand image on all social media channels, to ensure that Rosewood Miramar Beach, Carusos, AMA Sushi and Manor Bar, are correctly positioned as ultra-luxury hotel and dining destinations and are aligned with the strategic direction of Rosewood Hotels and Resorts. Provide measurement of the impact of online presence to the hotels overall business, including social media engagement and results, to be presented in monthly reports to the property, ownership and corporate teams.
Marketing and Social Media Specialist Emerald Tree Care & ShrubMarketing and Social Media SpecialistNew Rochelle, New YorkJob Description: Emerald Tree & Shrub Care is seeking a dynamic Marketing & Social Media Specialist to drive our online presence, connect with clients, and share our commitment to sustainable and organic practices. Highlight what sets Emerald Tree & Shrub Care apart—our commitment to sustainable, organic products, and our mission to create a harmonious relationship with clients, employees, and nature.
Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 Seton Hall UniversityStudent Worker - Diplomacy Marketing Social Media Team Member - 2026/27South Orange, NJPlan, write and review social media posts for the School's marketing and recruitment areas at both the undergraduate and graduate level utilizing website and news content. Position Location Closes Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 South Orange 2 Oct 2026.
Director, Social Media & Community Growth Strategy Verlagsgruppe Georg von Holtzbrinck GmbHDirector, Social Media & Community Growth StrategyNew York, NY$120,000–$130,000 / yearThe Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions-including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author Brand & Backlist Marketing Strategy-to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillans digital leadership in a constantly evolving landscape. Collaborate cross-functionally within CIMA with Performance Marketing & Audience Development, Consumer Insights, and Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with paid media, audience analytics, and commerce initiatives, creating a unified, conversion-driven digital ecosystem that delivers measurable results across the organization.
NewAssociate Director, Social Media Strategy Meltmedia IncAssociate Director, Social Media StrategyNew York, NYRemote$125,000–$140,000 / yearCounsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube. This is a role for a true T-shaped social media marketer who is well-versed in DTC/HCP social media while expressing an active interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development and account management.
Social Media Content Creator Coordinator StratAcuity Staffing Partners IncSocial Media Content Creator CoordinatorNY$30–$35 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
Social Media Manager I, Integrated Marketing, US&C Uber Technologies IncSocial Media Manager I, Integrated Marketing, US&CNY$132,000–$147,000 / yearInfluencer Strategy & Campaign Execution: Lead influencer marketing strategy across Uber and Uber Eats campaigns, including creator briefs, talent strategy, platform approach, content formats, paid amplification plans, and measurement frameworks. 5+ years of experience in influencer marketing, creator marketing, social media marketing, consumer marketing, brand marketing, or related fields at a recognized consumer brand or agency.
Marketing and Social Media Coordinator Rentquest LLCMarketing and Social Media CoordinatorNew York, NYDuties included but are not limited to: Managing social media platforms by creating meaningful and on-brand content and interacting with new and potential followers. RentQuest and Staged NY are sister companies in the high-end furniture rental industry with clients throughout the tri-state area.
NewMarketing Assistant - Graphics & Social Media Dormont Manufacturing CompanyMarketing Assistant - Graphics & Social MediaNew York, NY$50,000–$55,000 / yearSkills & QualificationsBachelor's degree in Graphic Design, Digital Design, Marketing, or related field1–3 years of experience in digital design, marketing graphics, or social media content creationProficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with video editing tools is a plusStrong understanding of social media platforms and digital content best practicesExcellent organizational skills with the ability to manage multiple deadlinesDetail-oriented with strong visual judgment and creative sensibilityStrong written and verbal communication skillsCollaborative mindset with the ability to work in a fast-paced environmentCompensation & BenefitsAnnual base salary range: $50,000 – $55,000(Actual salary based on experience and skill level)Comprehensive benefits including Medical, Dental, Vision, PTO, Company HolidaysIf this sounds like you, Apply Now! Here is what you need to know about the job:Marketing Assistant – Graphics & Social MediaAbout the RoleWe are seeking a creative and detail-oriented Marketing Assistant – Graphics & Social Media to support our teams in developing engaging, brand-aligned visual content.
Social Media Manager AKA NYC LimitedSocial Media ManagerNew York, NYFull timeFrom the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. This role requires an elevated level of strategic thinking, creative excellence, and operational leadership, with a strong ability to independently drive campaigns from concept through execution.
Social Media Marketing Strategist - CPG Food (Hybrid in North Jersey) LDK Talent SolutionsSocial Media Marketing Strategist - CPG Food (Hybrid in North Jersey)Clifton, NJDevelop and execute a full organic social strategy across Instagram and TikTok, with a clear POV on content pillars, posting cadence, and platform-specific formats. This is a high-ownership role: you'll be the single driver of our Instagram and TikTok presence, responsible for both follower growth and the engagement that fuels it.