NewTravel Occupational Therapist - $2,175 per week SkyBridge Healthcare TherapyTravel Occupational Therapist - $2,175 per weekCrown Point, IN$42.90–$50.70 / hourWhether you are an experienced traveler, or this is your first travel position, SkyBridge Healthcare puts our Travelers first and ensures a seamless travel experience. SkyBridge Healthcare wants the best for our employees, and we are dedicated to helping professionals land their ideal travel assignment.
Senior Administrative Assistant supporting the Strategic Communications & External Affairs Department - Hybrid Chicago Loop Office NORC at the University of ChicagoSenior Administrative Assistant supporting the Strategic Communications & External Affairs Department - Hybrid Chicago Loop OfficeChicago, Illinois$74,000–$90,000 / yearProvide a broad range of administrative support to the senior-level leaders as they collaborate with NORC’s senior leadership and colleagues throughout the organization to create and execute outstanding external and internal strategic communications initiatives to drive NORC’s mission, disseminate our work, and support and engage our staff. With world-class benefits, a business casual environment, and an emphasis on continuous learning, NORC is a place where people join for the stellar research and analysis work for which we’re known, and stay for the relationships they form with their colleagues who take pride in the impact their work is making on a global scale.
Data Analyst II - SAS, R, and Python - Hybrid Chicago or Washington, DC Office NORC at the University of ChicagoData Analyst II - SAS, R, and Python - Hybrid Chicago or Washington, DC OfficeChicago, Illinois$72,000–$88,000 / yearThe department provides expertise and leads NORC strategy on the use of a broad range of methods and techniques, including statistical modeling, machine learning methods, data linkage, statistical matching, data disclosure control, small area estimation, Bayesian analysis, assessing data quality, data visualization for analyzing and interpreting data, and developing approaches using artificial intelligence (AI) that support NORC’s research. The Statistics and Data Science department implements state-of-the-art statistical methods and develops innovations to deliver reliable data and rigorous analysis to guide critical programmatic, business and policy decisions for NORC clients.
Social Media & Marketing Specialist Concordia GroupSocial Media & Marketing SpecialistCarol Stream, IllinoisWe are seeking a Social Media & Marketing Specialist to join our ONSITE team in Carol Stream, responsible for driving social media marketing initiatives that elevate our brand, engage industry audiences, and support business development efforts. Job Summary: The Social Media & Marketing Specialist is responsible for developing, implementing, and managing innovative content strategies that strengthen brand awareness and expand our social media presence across key platforms.
Social Media Coordinator & Social Media Sales Associate- bilingual Korean Cesna RecruitmentSocial Media Coordinator & Social Media Sales Associate- bilingual KoreanMelrose Park, IllinoisManage and maintain company social media accounts including TikTok, Instagram, Facebook, YouTube, and other platforms. * Create, schedule, and upload engaging content including photos, videos, reels, stories, and.
Asset & Wealth Management, Social Media Marketing, Associate - Chicago The Goldman Sachs Group IncAsset & Wealth Management, Social Media Marketing, Associate - ChicagoChicago, IL$80,000–$125,000 / yearAs part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Innovation & Digital Transformation: Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
Director of Social Media Marketing National Louis UniversityDirector of Social Media MarketingChicago, IL$72,187–$108,281 / yearThis leadership role is responsible for creating and executing a comprehensive social media strategy that enhances brand visibility, fosters community connections, and showcases the university's milestones to prospective students and stakeholders. Lead Production and Development and Program Marketing: Leverage organic social media to drive leads for all programs in the National Louis University portfolio.
Social Media Director – Industrial Painting USA Industrial Painting USASocial Media Director – Industrial Painting USASchaumburg, ILFull timeThe ideal candidate understands B2B industrial audiences (plant managers, facility directors, operations leaders, procurement teams) and knows how to translate complex services into compelling, trust-building content that converts. We are ready to take our digital presence to the next level and are seeking a results-driven leader to build and prove a scalable social media engine that drives measurable business growth.
NewSocial Media Marketing Manager Lahore, Pakistan SoftsquareSocial Media Marketing Manager Lahore, PakistanAurora, ILQualification: Bachelor's Degree in Marketing, Communications, Business, or a related fieldExperience: 2–4 yearsEmployment Type: Full Time/ On-SiteResponsibilitiesDevelop and implement social media strategies aligned with business objectives. We are seeking a creative and results-oriented Social Media Marketing Manager to develop and execute social media strategies that enhance brand awareness, drive engagement, and support business growth.
Entry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour) NoGigiddyEntry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour)Chicago, ILRemote$41,600–$56,160As a Social Media Manager at NoGigiddy, you'll be responsible for developing and executing engaging content strategies that resonate with our target audience. NoGigiddy is searching for a creative and enthusiastic Entry-Level Remote Social Media Manager to join our dynamic team.
NewSocial Media & Content Marketing Coordinator GracentSocial Media & Content Marketing CoordinatorElmhurst, IL$60,000–$70,000 / yearWe're looking for someone who genuinely loves this work and gets excited about a great Reel, stays on top of platform trends, and knows how to translate what's working on social into content that resonates with families, caregivers, and healthcare professionals. Partner with center leaders and providers to make content gathering easy and comfortable, coaching teams on what makes great content and ensuring proper media consent is in place for every child and family featured.
Social Media & Content Creator Hire FrontierSocial Media & Content CreatorChicago, Illinois$70,000–$75,000 / yearIf you're passionate about social media marketing, content creation, employer branding, photography, videography, and digital storytelling, this is an excellent opportunity to help shape the voice of a fast-growing recruitment agency while making a meaningful impact on our brand. Create engaging photo, video, graphic, and written content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other emerging channels.
Senior Digital Marketing Lead (Social Media, B2B) ZSSenior Digital Marketing Lead (Social Media, B2B)Chicago, IllinoisAs a member of the Marketing & Communications team, reporting into the head of digital, content & experience, this individual will work cross-functionally with content, creative, digital, growth marketing, communications and brand to amplify ZS thought leadership, strengthen brand visibility, grow demand and attract new talent. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
FWS Student Worker III, Off Campus (Social Media & Marketing Intern) DeVry University IncFWS Student Worker III, Off Campus (Social Media & Marketing Intern)Lisle, ILDeVry University strives to close our society's opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Duties and Responsibilities: Community Engagement & Moderation: Regularly audit the Innovation DuPage member list and ensure the organization is following members on LinkedIn, Instagram, and Facebook.
Social Media Manager - Outplayed Overwolf, ltd.Social Media Manager - OutplayedILAs Social Media Manager, you'll lead Outplayed's social presence across TikTok, Instagram, YouTube, and X, helping turn the brand into a must-follow destination for gamers worldwide. You'll own the social strategy from the ground up, creating content, managing creators, engaging communities, reacting to trends in real time, and driving measurable growth across all channels.
Social Media Manager PuttshackSocial Media ManagerChicago, IllinoisReporting to the Director of Brand Marketing, this role partners closely with Creative, Field Marketing, Operations, and venue teams to bring the brand to life in ways that guests want to watch, share, and engage with. Content Production & Creation Capture, film, and edit content across formats including video (short-form and long-form), photography, graphics, and Stories that showcase venue energy, guest experiences, and cultural moments.
Social Media & Digital Marketing Specialist SchillingsSocial Media & Digital Marketing SpecialistSt John, INFull timeThis role manages day-to-day content across Facebook, Instagram, TikTok, YouTube, and Google Business; creates video and photo content that highlights products, services, company culture, hiring needs, events, and promotions; and works closely with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to keep content accurate, engaging, and on-brand. Helpful: Experience with scheduling tools, social media analytics, Google Business Profile, Meta Business Suite/Ads Manager, Google Ads, YouTube Studio, Canva, and basic spreadsheet tracking.
Senior Digital Marketing Lead (Social Media, B2B) ZS Associates IncSenior Digital Marketing Lead (Social Media, B2B)Chicago, ILAs a member of the Marketing & Communications team, reporting into the head of digital, content & experience, this individual will work cross-functionally with content, creative, digital, growth marketing, communications and brand to amplify ZS thought leadership, strengthen brand visibility, grow demand and attract new talent. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
Senior Manager, Medicaid Social Media Marketing CVS Health CorpSenior Manager, Medicaid Social Media MarketingIL$82,940–$182,549 / yearThis role translates strategy into action-leading day-to-day execution, managing teams and partners, and delivering high-impact storytelling, digital community experiences, and insights that support business objectives. The Senior Manager of Medicaid Social Marketing is responsible for activating and scaling best‑in‑class social media programs that drive engagement, trust, and cultural relevance for the brand.
NewSocial Media and Digital Marketing Specialist FurqaanSocial Media and Digital Marketing SpecialistChicago, ILThis role will involve creating engaging content, managing social media platforms, coordinating online campaigns, and analysing digital metrics to improve engagement and outreach. Key ResponsibilitiesSocial Media ManagementDevelop, manage, and execute social media strategies across platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Social Media Intern Join us at LeapfrogSocial Media InternChicago, IllinoisFrom interacting with followers and identifying trends to assisting with influencer outreach and campaign execution, this role offers hands-on experience in digital marketing and make a direct impact on how our brand shows up online! Leapfrog is excited to find a Social Media Intern that will help bring our brand to life across social media by engaging with our community, supporting influencer partnerships, and creating compelling content.
Social Media & Digital Marketing (nursing homes) Career StrategiesSocial Media & Digital Marketing (nursing homes)Skokie, IllinoisThis is a newly created role responsible for developing and executing a comprehensive social media strategy across multiple platforms to enhance brand awareness, support census growth, and strengthen recruitment efforts. Develop, implement, and manage a comprehensive social media strategy aligned with organizational goals Manage all social media platforms, including LinkedIn, Instagram, TikTok, and Facebook.
Social Media Specialist Northwestern UniversitySocial Media SpecialistEvanston, IL$58,000–$68,000 / yearWorking closely with OGMC colleagues and university partners, the Social Media Specialist highlights research, student experiences, major university moments, and institutional priorities through engaging storytelling. Reporting to the Director of Marketing, this role manages day-to-day publishing and content coordination across primary social channels, helping shape Northwestern's online voice and presence.
Social Media Specialist StoneX Group IncSocial Media SpecialistChicago, IL$70,000–$80,000 / yearPosition Purpose: The Social Media Manager, North America, is responsible for planning, producing, and delivering social media content across marketing and multiple business areas, with a specific focus on commercial and global self-directed audiences. Collaborate with Central Marketing teams-including Content, Design, Video, Studio, Web, SEO-and critical partners such as Compliance and Online Reputation Management to ensure accuracy, brand alignment, and regulatory adherence.
Social Media Specialist StoneX GroupSocial Media SpecialistChicago, Illinois$70,000–$80,000 / yearCollaborate with Central Marketing teams—including Content, Design, Video, Studio, Web, SEO—and critical partners such as Compliance and Online Reputation Management to ensure accuracy, brand alignment, and regulatory adherence. The Social Media Manager, North America, is responsible for planning, producing, and delivering social media content across marketing and multiple business areas, with a specific focus on commercial and global self-directed audiences.
Social Media and Event Marketing Assistant Goldfish Swim School - NorthbrookSocial Media and Event Marketing AssistantNorthbrook, ILTheir main duties include overseeing all social media accounts, completing clerical and administrative duties, attending marketing events to help promote brand awareness, using partnerships to create and host in-house events, and preparing promotional materials and presentations as needed. Collect data, such as leads, surveys or questionnaires at events, and organize info after collection for easy data entry and sharing.
JPMorgan Marketing Social Media- Senior Associate JPMorgan Chase Bank, N.A.JPMorgan Marketing Social Media- Senior AssociateChicago, ILFull timeAs a Paid Social Senior Associate within Corporate Investment Banking, you will be a core contributor to the team, partnering closely with Media Campaign Strategy leads, marketing stakeholders, and external partners to translate briefs into effective paid social activations. You will help shape channel strategy and tactics within approved media plans, identify and execute test-and-learn opportunities, and manage campaigns end-to-end; from setup and launch through optimization and reporting with a clear focus on performance and operational rigor.
NewSocial Media Coordinator Happy HospitalitySocial Media CoordinatorChicago, ILDevelop an optimal posting schedule, considering web traffic and customer engagement metricsDevelops monthly plan for social schedule with the Digital Marketing ManagerOversee social media accounts' layoutSuggest new ways to attract prospective customers, like promotions and competitionsCommunicate with industry professionals and influencers to create a strong networkWork collaboratively with operations, brand, events, management departments to achieve coherent and comprehensive brand messaging and customer engagementPrepare and present reports on the results of social media campaigns and strategies to company leadershipAbility to adjust content strategy based on performance data and customer feedback to improve engagement and drive resultsOrganize, sort, and maintain all digital assets in necessary content folders for immediate access. Ability to grasp future trends in digital technologies and act proactivelyMultitasking and analytical skillsDesireable:Graphic Design experienceExperience in Food PhotographyKnowledge in iPhone Photo and Video toolsBS degree in Marketing, new media or relevant fieldsRequired Leadership Skills/Values:Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate timesDecision Making and Problem Solving: Able to identify and analyze program and system problems while offering alternative solutions.
Social Media Manager Dutch Pet, Inc.Social Media ManagerILRemoteBacked by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
Social Media Specialist Georgia GovernmentSocial Media SpecialistGlenview, ILThe City of Sandy Springs is looking for a creative, strategic, and data-driven Social Media Specialist to help shape how nearly 110,000 residents experience their local government online. From City Council initiatives and community events to emergency communications and behind-the-scenes storytelling, you'll create content that informs, inspires, and connects people with their city.
NewRemote Social Media Coordinator Mental Health nonprofit NoStigmasRemote Social Media Coordinator Mental Health nonprofitChicago, ILRemoteThis is a virtual role with a time commitment of around 5 hours per week, aimed at fostering positive social impact through social media.#J-18808-Ljbffr. This role involves creating original posts, engaging with the community on platforms like Instagram and Facebook, and researching trends.
Social Media & Content Manager Flexport IncSocial Media & Content ManagerChicago, IL$80,000–$104,000 / yearWrite and edit blog content that turns complex supply chain topics into pieces people finish and share, from thought leadership to customer stories to product updates. Build our influencer network on both sides: coach internal experts and executives to post with confidence, and cultivate relationships with external creators and industry voices.
Social Media Coordinator SAFER FoundationSocial Media CoordinatorChicago, IL$48,000 / yearPart timeHands-on experience and self sufficiency with Microsoft productivity tools, including Outlook (for email), Office (Word, PowerPoint, Excel), and online collaboration tools (video conferencing, Zoom/Teams, messaging). • Lead communications strategy for major campaigns including Year-End Giving, Second Chance Month, the CARRE Conference, the Golf Outing, recruitment, and grant-related program outreach.
Vice President, Social Media Strategy JPMorgan Chase & CoVice President, Social Media StrategyILAs a Vice President, Social Media Strategy within JPMorgan Wealth Management you will sit at the intersection of communications, content, and marketing, and is accountable for developing integrated organic and paid social strategies that elevate brand visibility, expand reach, and lead consideration. JPMorgan Wealth Management is seeking a strategic, results-driven social media leader to shape and execute our presence across key platforms, including Instagram, LinkedIn, and YouTube.
Social Media Specialist, Insights & Analytics Kimberly-Clark USA, LLCSocial Media Specialist, Insights & AnalyticsChicago, ILFull timeFor Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. Social Media Manager, you’ll work closely with other members of the social media team, brand teams, and agency partners to ensure our social strategies are continuously informed by data and cultural insight.
Social Media Specialist, Insights & Analytics Kimberly-Clark CorporationSocial Media Specialist, Insights & AnalyticsChicago, ILFull timeFor Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. Social Media Manager, you’ll work closely with other members of the social media team, brand teams, and agency partners to ensure our social strategies are continuously informed by data and cultural insight.
Social Media Specialist, Strategy & Initiatives Kimberly-Clark CorpSocial Media Specialist, Strategy & InitiativesChicago, IL$87,760–$103,680 / yearYou'll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence. Support the agile & reactive content production framework through social listening (i.e. mining comments, identifying category-relevant opportunities, competitor- & trend-jacking, etc.), strategic approach, and creative coordination in partnership with Social Content Creators.
Social Media Manager and Content Coordinator Paisans PizzeriaSocial Media Manager and Content CoordinatorBerwyn, IllinoisThe ideal candidate will be responsible for developing and implementing engaging social media content that enhances our brand presence across various platforms. We are seeking a creative Social Media Manager and Content Coordinator to join our team and tell our story to the local communities we serve and beyond.
Social Media Coordinator - PT City Colleges of ChicagoSocial Media Coordinator - PTChicago, IL$19.67–$24.59 / hourQUALIFICATIONSBachelor's degree or higher from a regionally accredited institution and two (2) years of related experience in public media platforms; or Associates degree from an accredited institution and four (4) years of related experience in public media platforms such as Facebook, Twitter, Instagram, LinkedIn, and blogs or YouTube. COORDINATOR - SOCIAL MEDIA - PTMALCOLM X COLLEGEMalcolm X College is currently seeking a part-time Social Media Coordinator who will be responsible for managing the college's social media presence across multiple platforms, including Facebook, LinkedIn, and Instagram.
Social Media Manager Meltmedia IncSocial Media ManagerIL$70,000–$75,000 / yearFrom integrated social campaigns and influencer partnerships to behaviour change initiatives and digital innovation, youll help redefine how healthcare brands connect with audiences in todays ever-evolving social landscape. You are responsible for leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design.
(Eplan) Social Media Communications Manager Rittal LLC(Eplan) Social Media Communications ManagerSchaumburg, ILFull timeHigh-Impact Marketing Communications Create, proof, and edit marketing copy across digital and print channels, including product pages, campaign materials, email content, press releases, and sales enablement assets. The ideal candidate is equally skilled in content development, project management, and digital platform management, with a proven track record of translating business goals into impactful messaging that drive engagement and awareness.
Paid Social Media Strategist Publicis Groupe SAPaid Social Media StrategistChicago, IL$75,000–$78,000 / yearFacebook Blueprint Media Buying Certification strongly preferred Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms Self-motivated, well-organized, and assertive, with strong analytical and deductive skills Strong interpersonal, written, and verbal communication skills for effective client relations Experience with retail and/or automotive strongly preferred Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. Overview The Social Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive clients across the US.
Social Media Manager Inizio EvokeSocial Media ManagerChicago, IllinoisFrom integrated social campaigns and influencer partnerships to behaviour change initiatives and digital innovation, you’ll help redefine how healthcare brands connect with audiences in today’s ever-evolving social landscape. You are responsible for leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design.
NewSocial Media Manager Victory Square Media IncSocial Media ManagerChicago, ILRemote$90,000–$100,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data-including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases-Later helps teams understand what will work before they launch.
Social Media Senior Associate JPMorgan Chase & CoSocial Media Senior AssociateChicago, ILCreate tailored executive social posts and thought-leadership content for program leaders, partnering with stakeholders to develop compliant copy/creative and coordinate review, posting, and distribution across LinkedIn and internal channels. You''ll partner with our vendors and internal stakeholders to create and scale program processes, become an expert on demonstrating our tools, ensure a steady stream of content is added to the advisor post library, and draft clear ongoing communications for program members.
Content Creator | Social Media and Brand Ambassador LUDEX, LLCContent Creator | Social Media and Brand AmbassadorChicago, ILLudex is looking for a Content Creator | Social Media & Brand Ambassador to become the face of our brand across TikTok, Instagram, YouTube, Facebook, X, and other social platforms. Experience working with creator tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar editing software.
NewSocial Media Strategist Publicis Groupe SASocial Media StrategistChicago, IL$60,800–$84,000 / yearFacebook Blueprint Media Buying Certification strongly preferred Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms Self-motivated, well-organized, and assertive, with strong analytical and deductive skills Strong interpersonal, written, and verbal communication skills for effective client relations Experience with retail and/or automotive strongly preferred Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. Overview The Social Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive clients across the US.
Social Media Manager Sr Flagstar Bank NASocial Media Manager SrIL$111,352.50–$183,618 / yearThe Social Media Manager Sr serves as the organization''s primary authority on organic social, bringing advanced expertise in platform strategy, content architecture, audience engagement, and social performance measurement to deliver measurable impact across brand awareness, audience growth, and long-term brand health objectives. Define and own the full organic social strategy across all platforms - including LinkedIn, Instagram, Facebook, X, and emerging channels - determining where the organization invests its social presence, what content performs on each platform, and how organic social supports the broader brand and growth objectives.
Manager, Alumni Social Media Covista IncManager, Alumni Social MediaChicago, IL$70,000–$85,000 / yearThis role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. This role partners closely with internal stakeholders, alumni communications leadership, ambassador program leaders, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution"s alumni community.
Social Media Manager, RYTHM Green Thumb Industries IncSocial Media Manager, RYTHMChicago, IL$70,000–$85,000 / yearAs a member of the Brand Equity & Activation Team, the Social Media Manager, RYTHM & RYTHM Beverage will develop and execute the social content strategy and production for our RYTHM and RYTHM Beverage brands, with hands-on content creation at the center of the role. You'll work collaboratively with events & experiences, creative, retail marketing, sales, compliance, brand, and external partners to craft authentic moments of connection for our audience.