San Luis Obispo, CA30+ days ago
Develop and lead the District's comprehensive marketing, communications, and public affairs strategy; Serve as the District's Public Information Officer and primary spokesperson for media inquiries; Direct media relations, including press strategy, interviews, press conferences, and crisis communications; Provide strategic communications counsel to assigned supervisor and District leadership; Oversee development of integrated marketing campaigns supporting enrollment, student success, institutional priorities, and community engagement; Lead the development of the District's brand strategy and ensure consistent messaging across all communication platforms; Oversee public affairs and governmental relations communications that strengthen the District's relationships with elected officials, community leaders, and public agencies; Supervise assigned employees; Oversee the District's advertising strategy, including media planning, creative direction, and campaign performance; Establish and maintain relationships with regional media outlets and community organizations; Coordinate crisis communications and sensitive messaging on behalf of the District; Oversee the development of major institutional communications, including announcements, reports, and public messaging; Manage the marketing and communications budget; Serve on District leadership committees and provide communications guidance on institutional initiatives; Establish and maintain cooperative working relationships with those contacted in the performance of duties; Demonstrate sensitivity to and understanding of the diverse academic, socioeconomic, cultural, and ethnic backgrounds of staff and students; and. Knowledge Of: Strategic communications planning; Public relations and media relations practices; Marketing strategy and campaign development; Crisis and issues communications; Governmental and public affairs communications; Digital marketing and communications platforms; and.