NewTravel Physical Therapist - $1,950 per week SkyBridge Healthcare TherapyTravel Physical Therapist - $1,950 per weekManchester, PA$37.42–$44.23 / hourWhether you are an experienced traveler, or this is your first travel position, SkyBridge Healthcare puts our Travelers first and ensures a seamless travel experience. SkyBridge Healthcare wants the best for our employees, and we are dedicated to helping professionals land their ideal travel assignment.
NewSr Electrical Project Manager System OneSr Electrical Project ManagerMechanicsburg, PAManage very large projects with 10 years of practical experience as an electrical contracting Foreman and/or Project Manager in a commercial/industrial environment. Coordinate with project managers and service managers to oversee project execution and changes.
NewSocial Media Marketing Manager Ollie's Bargain Outlet, Inc.Social Media Marketing ManagerHarrisburg, PAPosition Overview: Ollie's Bargain Outlet is seeking a creative, strategic, and results-oriented Social Media Manager to lead our social media presence, grow brand awareness, and drive engagement across digital channels. In partnership with leadership and our third-party agencies, this role will be responsible for content strategy, community management, social media campaigns, analytics, and influencer marketing initiatives.
Assistant Marketing Manager - Social Media R DHC USA IncAssistant Marketing Manager - Social Media RMechanicsburg, PACompetencies and Qualifications To perform the job successfully, an individual should demonstrate the following competencies: Strong understanding of social media platforms and content formats Experience with content scheduling tools and social media workflows Basic content creation and editing skills (e.g., Canva, CapCut, Adobe tools) Strong attention to detail and organizational skills Ability to execute against defined strategies and timelines Strong written communication skills for captions and engagement Ability to manage multiple tasks in a fast-paced environment Basic understanding of social media metrics and performance tracking. Teamwork Values the input and know-how of other employees; asks for help, when needed; offers help to other employees, when needed; builds trust and respect among fellow employees; takes actions that demonstrate consideration for the feelings and needs of others; works with other departments toward a common goal.
NewPittsburgh Steelers Social Media Creator Advance Local Media LLCPittsburgh Steelers Social Media CreatorMechanicsburg, PAThis part-time role is ideal for a self-starter who understands how to tell compelling stories across platforms and can translate our journalism into engaging, social-first content that drives loyalty for readers, viewers and listeners. The ideal candidate will create and publish content tailored for Facebook, Instagram, TikTok and YouTube, helping expand PennLive's reach and deepen audience engagement both in western PA and across the nation.
NewPittsburgh Food & Drink Social Media Creator Advance Local Media LLCPittsburgh Food & Drink Social Media CreatorMechanicsburg, PAThis part-time position is ideal for a self-starter who understands how to tell compelling stories across platforms and can translate our journalism into engaging, social-first content social-first content that drives loyalty for readers, viewers and listeners. This includes producing social media cards, vertical video, short-form explainers and other platform-native content that complements and elevates our coverage both in western PA and across the nation.
Jr. Digital Media Public Relations Specialist WebFX IncJr. Digital Media Public Relations SpecialistHarrisburg, PA$45,000–$47,500 / yearDigital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes-brand authority, search trust, AI citations, traffic, and leads.
US E-ES Lead, Paid Media Business Planning, One Paid Media Deloitte Touche Tohmatsu LtdUS E-ES Lead, Paid Media Business Planning, One Paid MediaMechanicsburg, PAPartnering with business marketing teams and Brand Strategy to translate go-to-market priorities into audience strategies, key performance indicator targets, channel roles, budget allocation, and flighting plans. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Multi-Media Advertising Account Executive Cumulus Media New Holdings Inc.Multi-Media Advertising Account ExecutiveHarrisburg, Pennsylvania$32,000–$45,000 / yearFull timeCumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Position Overview: The Multi-Media Advertising Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance.
Assistant/Associate Professor - Communication, Journalism and Media Shippensburg UniversityAssistant/Associate Professor - Communication, Journalism and MediaShippensburg, PAWorking Title Assistant/Associate Professor - Communication, Journalism and Media Department Communication, Journalism and Media Position Category Tenure Track Faculty Track Tenure Rank Assistant or Associate Professor Percentage of Time Full-Time If other, please indicate Term Academic Year Posting Number FP00259 Position Start Date 08/18/2027 Position End Date (if other than Permanent) Salary / Wage Range Quick Link https://jobs.ship.edu/postings/3442 . The Department of Communication, Journalism and Media, an ACEJMC-accredited program, is seeking candidates with broad expertise in multimedia production, visual media, and generative AI tools, who can help meet core departmental teaching needs at the undergraduate and graduate levels for the position of Assistant/Associate Professor of Communication, Journalism and Media, effective August 2027.
Lead Social Creative - HOKA Deckers Outdoor CorpLead Social Creative - HOKAPARemote$79,900–$107,800 / yearInterested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington. Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
Social Worker-Admissions (Hospital Based) (Full Time 0.8/Days) Hospice of Central PASocial Worker-Admissions (Hospital Based) (Full Time 0.8/Days)Harrisburg, PACollaborates with hospice interdisciplinary team, hospitals, and care facilities to develop comfort-focused plans of care, complete comprehensive assessments, and evaluate ongoing interventions. Conducts joint home visits with admissions nurses when psychosocial complexity is present (e.g., patients living alone, lacking caregivers, or experiencing mental health/substance use concerns).
Social Worker-Admissions, Hospital Based (Per Diem- as needed, Days) Hospice of Central PASocial Worker-Admissions, Hospital Based (Per Diem- as needed, Days)Harrisburg, PAIdentifies patient and caregiver stressors and strengths to direct interventions throughout the patient's illness, including initiating post-death bereavement support, Demonstrates proficiency in navigating systems, knowledge of community resources, advocacy, individual/group counseling, and rapport building, Understands reimbursement and payer source implications to the plan of care and utilizes resources wisely and effectively. Conducts high-risk admission assessments/follow-ups in hospitals where psychosocial issues are present, including but not limited to patients living alone, inadequate caregiving/decision-maker situations, and significant mental health/substance abuse concerns.
Social Worker-Admissions, Hospital Based (Per Diem- as needed, Days) Hospice & Community CareSocial Worker-Admissions, Hospital Based (Per Diem- as needed, Days)York, PAIdentifies patient and caregiver stressors and strengths to direct interventions throughout the patient's illness, including initiating post-death bereavement support, Demonstrates proficiency in navigating systems, knowledge of community resources, advocacy, individual/group counseling, and rapport building, Understands reimbursement and payer source implications to the plan of care and utilizes resources wisely and effectively. Conducts high-risk admission assessments/follow-ups in hospitals where psychosocial issues are present, including but not limited to patients living alone, inadequate caregiving/decision-maker situations, and significant mental health/substance abuse concerns.
Social Worker-Inpatient Center (PRN- as needed) Hospice & Community CareSocial Worker-Inpatient Center (PRN- as needed)Mount Joy, PAThis role works in collaboration with the Interdisciplinary Team to provide social work interventions, education, counseling and support services to address the identified psychosocial needs of patients and caregivers. If you are a resident of the European Economic Area (EEA), you have the right to access, rectify, erase, restrict the processing of, receive a copy of, or object to the processing any information we collect.
Graphic Designer Pennsylvania State Employees Credit UnionGraphic DesignerHarrisburg, PAWorking closely with Content, Marketing Strategy, Digital, Public Relations, and Business Unit partners, the Graphic Designer translates business goals into engaging visual experiences that drive awareness, engagement, and conversion. The Graphic Designer is responsible for developing compelling visual communications that support PSECU''s brand, marketing, and business objectives across digital and traditional channels.
NewMarketing Manager JFC StaffingMarketing ManagerYork, PAWith decades of industry experience, JFC Global, the largest locally owned and operated niche recruiting company, has built well-established relationships with hiring managers and HR professionals in our area. This is a fantastic opportunity for a strategic, creative marketing professional to lead all marketing functions for an organization with a strong local reputation, a collaborative culture, and a genuinecommitment to employee growth.
Assistant/Associate Director of Digital Enrollment Marketing York College of PennsylvaniaAssistant/Associate Director of Digital Enrollment MarketingYork, PADESCRIPTION: The Associate Director of Digital Enrollment Marketing is responsible for assisting with the coordination of outgoing enrollment communications, including email/text campaigns and online digital marketing efforts for the Division of Enrollment Management. Additionally, this position will be the designated Slate Captain for Enrollment Marketing, providing oversight of the delivery of queries, forms, events, and quality assurance for all enrollment communications conducted in Slate.
Digital Marketing Manager Dream VoyagesDigital Marketing ManagerHarrisburg, PennsylvaniaWe serve the luxury travel niche, curating journeys that embrace luxury and slow travel — savoring each moment, immersing in culture, and valuing quality over speed. We are currently seeking a Remote Digital Marketing Manager to implement digital online marketing.
Marketing Manager Feeser's Food DistributorsMarketing ManagerHarrisburg, PAFull timeThis role is responsible for creating and executing integrated marketing campaigns across multiple channels, including digital marketing, email marketing, social media, print advertising, events, promotions, and supplier-funded marketing programs. This is an exciting opportunity to make a significant impact on a growing organization by leading strategic marketing initiatives, strengthening supplier partnerships, and supporting a talented team dedicated to serving the foodservice industry.
Franchise Marketing Manager Stronger Youth BrandsFranchise Marketing ManagerMiddletown, PAThe person in this role helps Franchise Partners use the tools, programs, and brand assets while also coordinating creative requests, managing marketing workflows, and supporting local marketing efforts. The Franchise Marketing Manager serves as a primary marketing support contact for Franchise Partners and works closely with the broader marketing team to execute brand initiatives.
Marketing Communications Manager Voith GmbH & Co KGaAMarketing Communications ManagerYork, PAWe welcome everyone to apply, especially those individuals who are underrepresented in the industry including people of color, LGBTQI+ community, women, individuals with disabilities (both seen and unseen), Veterans, people of any age or family status. Serve as the primary regional liaison with Global Group Communications and the Solutions Portfolio team to ensure alignment of messaging, branding, campaigns, and priorities.
Manager, Public Relations and Communications Pennsylvania State Employees Credit UnionManager, Public Relations and CommunicationsHarrisburg, PAServing as the primary point of coordination across Marketing, Human Resources, Business Units, Compliance, and Executive Leadership, this role ensures messaging is consistent, timely, and aligned with organizational priorities. This role leads media relations, executive communications, internal communications, and crisis communications to strengthen brand trust, reputation, and visibility.
Marketing and Communications Specialist Pennsylvania State UniversityMarketing and Communications SpecialistPAPOSITION SPECIFICS The Penn State College of Medicine in Hershey, PA is seeking a Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories. • Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the units approved strategic marketing plan and objectives • Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications • Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
Manager, Digital Communications Select MedicalManager, Digital CommunicationsMechanicsburg, PennsylvaniaReporting to and partnering with the Senior Director, Digital Communications, this individual will collaborate closely with colleagues within the digital communications services team as well as the broader Communications & Branding Department and Information Services Department. Overview: The Manager of Digital Communications is an important contributor to the execution of the company’s digital strategy across social media, web and e-mail marketing platforms for more than 40 brands.
NewDivisional Leasing Strategist Berger CommunitiesDivisional Leasing StrategistMiddletown, PennsylvaniaRather than day-to-day travel, this assignment-based role steps in where support can make the greatest difference - offering a fresh perspective, hands-on leasing support, and proven best practices to help teams overcome challenges and build confidence. This role is designed for someone who thrives on variety and impact; partnering with onsite teams to elevate leasing performance, strengthen conversion strategies, and help communities reach their full potential.
Risk and Compliance Officer - Marketing Members 1st Federal Credit UnionRisk and Compliance Officer - MarketingEnola, Pennsylvania$132,000–$214,000 / yearFull timeThe Risk and Compliance Officer – Marketing must have a strong understanding of marketing practices and operations, brand management practices and advertising and promotional regulations, including Truth in Advertising laws, UDAP/UDAAP (Unfair, Deceptive, or Abusive Acts or Practices), the CAN-SPAM Act, TCPA, and applicable state marketing compliance requirements, and be able to translate these rules into actionable guidelines for transparent, consistent, and compliant communications across all channels. This position has a strong understanding of and experience in the marketing line of business, and partners closely with business leaders to ensure risks are understood, controls are designed and operating effectively, and that activities support safe and sound banking practices in compliance with applicable laws, regulations, and internal policies.
Manager, Corporate Communications The Hershey CoManager, Corporate CommunicationsHershey, PAApplies audience insights to strengthen internal and external thought leadership across presentations, video, social media and other digital channels, contributing to editorial strategy and leading communications planning, execution and measurement as part of a collaborative team, with primary focus on external, audience-driven business narratives aligned to commercial priorities. Other Qualifications: Focus on communications strategy and content development, executive communications and social media strategy, thought leadership program development, public policy communications, marketing communications, or media relations and digital content strategy advantageous.
NewDivisional Leasing Strategist Berger Rental CommunitiesDivisional Leasing StrategistMiddletown, PA$61,000–$71,000 / yearPart timeRather than day-to-day travel, this assignment-based role steps in where support can make the greatest difference - offering a fresh perspective, hands-on leasing support, and proven best practices to help teams overcome challenges and build confidence. This role is designed for someone who thrives on variety and impact; partnering with onsite teams to elevate leasing performance, strengthen conversion strategies, and help communities reach their full potential.
Director of Enrollment Marketing York College of PennsylvaniaDirector of Enrollment MarketingYork, PAOUTCOME: The Director of Enrollment Marketing is expected to design, execute, and continuously optimize a comprehensive, data-driven marketing and communications strategy that actively drives prospective undergraduate and graduate students through the entire enrollment funnel from initial outreach to final yield. Supervise staff that supports critical areas of enrollment management: CRM management (Slate), strategic communications, print publications, content strategy, the York College Spartan Ambassador Program, and the admissions visit program.
Account Executive TegnaAccount ExecutiveHarrisburg, PennsylvaniaSales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions. Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
Community Engagement Coordinator First Capital Federal Credit UnionCommunity Engagement CoordinatorYork, PAThe Community Engagement Coordinator plays a pivotal role in enhancing credit union membership by supporting the Senior Vice President (SVP) of Marketing and the Marketing team, while spearheading community outreach initiatives. Excellent writing skills with which to help create, develop, and implement fundraising campaigns, annual reports, and a grant program; as well as internal and external communications.
NewMARKETING MANAGER PENN Entertainment IncMARKETING MANAGERPAWe've grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino. Bachelor's degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience.
NewHealthcare Business Development Specialist Access Physical Therapy & WellnessHealthcare Business Development SpecialistCarlisle, Pennsylvania$50,000–$60,000 / yearFull timeOverview: Access Physical Therapy, part of the Confluent Health family, is seeking a relationship-driven Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals throughout the Carlisle area. This is a field-based role for someone who enjoys building relationships, representing a healthcare brand in the community, and turning outreach efforts into measurable referral growth.
Seasonal Coordinator Soccer Shots HarrisburgSeasonal CoordinatorMiddletown, PAWe’re looking for someone who loves working with kids and also enjoys organizing, planning, and supporting a team behind the scenes. Through engaging coaching, clear communication, and strong relationships, we positively impact children on and off the field.
Senior Vice President & Chief Marketing and Communications Officer WellSpan HealthSenior Vice President & Chief Marketing and Communications OfficerYork, PADevelops and executes strategic public relations strategies to build reputation, including media relations strategy, awards strategy press, community sponsorship strategy, and crisis communication. Provides leadership and mentorship to the marketing and communications team, fostering a culture of creativity, innovation and excellence in execution.
NewMARKETING MANAGER Hollywood Casino at Penn National Race CourseMARKETING MANAGERGrantville, PennsylvaniaFull timeWe’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®. Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field ; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience .
Graphic Designer Feeser's Food DistributorsGraphic DesignerHarrisburg, PAFull timeThe Graphic Designer is responsible for, but not limited to, print and digital items used in marketing collateral, advertising, social media, corporate communications, and other wide-ranging marketing messages and publications for Feeser’s. Feeser’s provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
Communications Manager Hershey Entertainment & Resorts CompanyCommunications ManagerHershey, PAOur team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our companys Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.
Communications Manager Hershey Entertainment & Resorts CareersCommunications ManagerHershey, PennsylvaniaOur team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.
NewFall 2026 Internship - Talent Strategy, Creators Wasserman Media Group LLC (London)Fall 2026 Internship - Talent Strategy, CreatorsHarrisburg, PATHE·TEAM works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
Digital Producer Nexstar MediaDigital ProducerHarrisburg, PennsylvaniaThis role works closely with reporters, producers, photographers, editors, and newsroom managers to ensure our digital platforms are updated throughout the day with breaking news, local stories, weather, sports, consumer, health, state government, and community coverage. This position is ideal for a strong writer, careful editor, and digitally minded journalist who understands how audiences find and consume news across websites, mobile apps, social media, streaming, and broadcast platforms.
Digital Producer Nexstar Media Group IncDigital ProducerHarrisburg, PAThis role works closely with reporters, producers, photographers, editors, and newsroom managers to ensure our digital platforms are updated throughout the day with breaking news, local stories, weather, sports, consumer, health, state government, and community coverage. This position is ideal for a strong writer, careful editor, and digitally minded journalist who understands how audiences find and consume news across websites, mobile apps, social media, streaming, and broadcast platforms.
NewStudio Director JPLStudio DirectorHarrisburg, PARemoteFull timeResearch platforms, markets, and target audiences; partner with Analytics to turn data and user research into content that performs better across platforms and leverage each channel’s unique behaviors, formats, and storytelling opportunities to connect with audiences where they are. Strong leadership, communication, and organizational skills, with experience guiding teams through ambiguity; proven ability to bridge internal and external perspectives and inspire teams with clear, actionable plans and the rationale behind them.
Marketing Specialist Shipley EnergyMarketing SpecialistYork, PAResponsibilities: Plan and execute marketing campaign strategy and tactics for our heating oil and propane divisions to retain existing customers, attract new customers, and maximize gross profit. Shipley Energy is looking for a self-motivated Marketing Specialist to join our team and handle the marketing for our heating oil and propane brands.
Director of Integrated Marketing Ollie's Bargain Outlet, Inc.Director of Integrated MarketingHarrisburg, PAPosition Overview: The Director of Integrated Marketing is responsible for leading the development and execution of cohesive, full-funnel marketing strategies, across paid and owned channels, that drive brand awareness, customer acquisition, engagement, and revenue growth. This leader partners cross-functionally to align brand/marketing, merchandising, and store teams, translating business objectives into integrated campaigns that resonate with the target audience and deliver measurable results.
Senior Marketing/Pursuit Coordinator Johnson, Mirmiran & ThompsonSenior Marketing/Pursuit CoordinatorYork, PAJohnson, Mirmiran & Thompson is a dynamic, 100% employee-owned consulting firm with more than 2,800 professionals, providing a full range of multidisciplinary engineering, architecture, information technology, and related services to public agencies and private clients throughout the United States. Work closely and interact with technical staff, administrative staff, and marketing staff in other offices, as well as outside vendors, subconsultants, and clients.
Technical Marketing Manager - Power BU Amphenol Communications SolutionsTechnical Marketing Manager - Power BUPAThis individual will play a key role in promoting Amphenol''''s advanced interconnect and power technologies through digital, print, and event marketing channels-translating complex technical capabilities into compelling messages that resonate with engineers, OEMs, and distribution partners. Work closely with the Power BU''''s regional sales and product teams, as well as with Amphenol''''s global marketing, web, and communications teams, to ensure alignment and maximize impact across initiatives.
Marketing Manager- Power BU Amphenol Communications SolutionsMarketing Manager- Power BUPAThis individual will play a key role in promoting Amphenols advanced interconnect and power technologies through digital, print, and event marketing channels-translating complex technical capabilities into compelling messages that resonate with engineers, OEMs, and distribution partners. Cross-Functional Collaboration Work closely with the Power BUs regional sales and product teams, as well as with Amphenols global marketing, web, and communications teams, to ensure alignment and maximize impact across initiatives.
Brand Marketing Manager - Power BU Amphenol Communications SolutionsBrand Marketing Manager - Power BUPAThis individual will play a key role in promoting Amphenol''''s advanced interconnect and power technologies through digital, print, and event marketing channels-translating complex technical capabilities into compelling messages that resonate with engineers, OEMs, and distribution partners. Work closely with the Power BU''''s regional sales and product teams, as well as with Amphenol''''s global marketing, web, and communications teams, to ensure alignment and maximize impact across initiatives.