Responsibilities Support Consumer Brands accounts by leading media strategy development, pitching media and securing coverage for our clients Lead the development of modern social-first communications strategies that incorporate AI search, LLM visibility and emerging discovery behaviors alongside earned, social and influencer approaches Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, influencers and consumer shifts that can create opportunities for brands to earn attention and get people talking Champion social-first earned thinking, developing stories and ideas designed to travel across media, social platforms, influencer and communities Elevate creativity from strategy through activation, pushing beyond traditional media relations to develop ideas that break through and drive conversation Develop talent and inspire teams to think bigger, challenge convention, test new approaches and continually raise the bar for modern earned media Build and deepen relationships across today's media ecosystem - from journalists and editors to creators, newsletters, podcasts and emerging voices - while helping junior team members develop the relationships and instincts that drive earned influence. Strong relationships with editors and emerging platform voices Understanding of AI-powered search, LLMs and evolving discovery behaviors, and how earned media can influence brand visibility and relevance Strong understanding of modern earned measurement, with the ability to connect media and social performance to conversation, influence, discovery and business impact - moving beyond traditional reach and impressions to demonstrate what earned is actually driving Excellent writing skills are essential to this position, as well as great attention to detail, organization, time management, multi-tasking and proactivity Strong verbal communication skills, poise and professionalism Knowledge of modern media intelligence tools such as Cision, Muck Rack, etc., as well as AI-enabled research tools Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger.