Own the strategy for all brand and company social media channels in the US (including but not limited to IG, FB, TikTok, YouTube, Pinterest, SnapChat, LinkedIn) while supporting global channels in our regional markets (like LINE, Weibo, WeChat, Kakao, Red, and Douyin). They will drive and improve consumer connectivity and brand relevancy in our vital marketing channels, while ensuring that we are aligned in our approach, constantly learning and delivering in our key markets globally.