General Responsibilities, including but not limited to: Build and own the full-funnel paid media strategy across Meta, Google, YouTube, and emerging channels, Develop campaign briefs, audience segmentation frameworks, and testing roadmaps, Partner with the CMO on quarterly planning, budget allocation, and performance goals, Identify gaps in the funnel and proactively build solutions - dont wait to be asked, Own day-to-day execution in Meta Ads Manager and Google Ads - hands on keyboard, Manage and optimize media spend to hit cost-per-lead and ROAS targets, Build, launch, and iterate on paid campaigns - from awareness through retargeting, Manage or oversee agency relationships; hold partners accountable to performance, Use AI to generate and iterate on ad copy, landing page headlines, and email subject lines at scale, Brief creative assets for the design and video teams with specificity and strategic intent, Ensure all performance creative is consistent with the STO brand voice, Own A/B testing across copy, creative, audience, and offer - document what you learn, Build and own a performance dashboard that maps spend, traffic, MQLs, and SQLs across channels, Report weekly on performance to the CMO - insights, not just metrics, Segment audiences by intent signal; treat high-intent retargeting differently from cold traffic, Surface patterns in the data and turn them into decisions quickly, Drive qualified leads for the STO dealer network - this is the primary north star metric, Optimize "Find a Dealer" paths and lead forms for conversion and quality, Build offer-driven campaigns (rebates, events, model launches) that create urgency for in-market buyers, Work with internal sales and dealers to understand lead quality feedback and adjust targeting accordingly, Contribute to the overall success of the Storyteller Galaxy by co-elevating with all team members through collaboration, cooperation, and camaraderie, Contribute to other initiatives and responsibilities as needed to support business priorities and team success. Qualifications/Skills: Proven track record of building and scaling demand generation engines Deep expertise in paid media, funnel optimization, CRO, and analytics Strong hands-on operator who is equally comfortable in strategy and execution Experience building or managing a premium, consumer-facing brand with deeply engaged affinity communities Experience working closely with sales teams on lead management and pipeline development Analytical, results-driven, and highly accountable Fluency in CRM platforms (e.g.