Peachtree Corners, GA30+ days ago
Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth, • Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video, • Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks, • Identify gaps in media coverage, audience, or channel mix based on performance and market trends, • Provide input on creative, messaging, and user flow to ensure alignment with audience intent and campaign objectives, • Increase digital lead generation results year over year using the latest resources, channels, and strategies, • Design and execute pilot campaigns that improve ROI and ROAS, • Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI. • Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email, • Experience building and scaling paid media campaigns, owning budgets and pacing, testing new channels, and improving performance across multiple platforms, • Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units, • Strong proficiency with tools such as Google Analytics, Google Tag Manager, Excel, and Power BI or Tableau, • Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.