A major focus will be building a thought leadership and middle-of-the-funnel webinar engine, then extending the value of each webinar through GenAI-enabled and human-edited content-including short-form video, social, email, nurture, executive, and sales enablement assets. Develop content-webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, customer case stories, buyers guides, etc.- that supports buyers through consideration, evaluation, and decision stages.