Lead cross-functional Healthcare Employer Marketing workstreams and pursuit-related marketing activation across Healthcare Solutions, Business Development, Product, Academic Strategy, Marketing, Brand, Finance, Legal, Operations, and other partners, establishing priorities, owners, timelines, decision points, and deliverables necessary to advance agreed business objectives. • Lead development of employer-facing content across email campaigns, executive briefs, one pagers, pitch decks, proposals, case studies, ROI-focused leave behinds, needs assessments, thought leadership, web content, social media, webinars, and other channels that support demand generation and partnership development.