Core Marketing Technology (essential for executing localized initiatives) - high working proficiency within a digital marketing stack such as HubSpot, Wistia, Adobe Experience Manager (AEM), organic and paid social media management tools, digital advertising platforms (e.g., Google Ads), and a strong proficiency in using generative AI tools to develop and optimize high-quality marketing content. Customer Experience (CX) Management - support regional CX initiatives by executing localized Net Promoter Score (NPS) and CSAT surveys, analyzing regional feedback, and monitoring MNSK/NLA digital communication channels (e.g., website chat).