Day-to-day responsibilities include building scenario-based forecasts using consumer testing, analogous products, customer inputs, digital and social signals, point-of-sale data, and shipment trends as available; translating those forecasts into inventory and supply requirements; and rapidly updating assumptions as new information emerges. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.