Responsibilities include working closely with the Market Archetypes & Applied Strategy lead on: Leading and managing Visa’s Market Archetypes initiative, including roll out with functional teams and integration into BAU (budgeting, OKRs, Sales Enablement, etc.), best practice / insight sharing, client connectivity and events, Archetypes QBRs, measurement and ROI discipline, Archetypes fact-base / toolkit, and AI applications / use cases . Other areas of focus may include identification of key trends impacting our business and related thought leadership / response planning / content development, consideration of new business and operating models, OKRs development and tracking, connectivity and exchange between business units (VAS, CMS, Consumer Payments) and Markets, Quarterly Business Reviews and Budget facilitation, planning for key events like Visa’s Annual Market Kick Off, etc.