The role is a key driver of all program design, product, and commercial workstreams for the loyalty program, inclusive of benefits design, value proposition, tier architecture, earn-and-burn structure, points valuation, hotel-pricing and reimbursement economics, and fee governance – and partners with stakeholders across Marketing, Digital, Revenue Management, Finance, and Technology to shape the end-to-end member experience. Lead end-to-end execution of loyalty programdesign workstreams, focusing on the member value proposition, tier architecture, member benefits, earn-and-burn mechanics, personalization, and lifecycle design, while balancing member value with sustainable program and franchise economics.