Supports and develops strong creative ideas, driving campaigns forward with direction and guidance Cross-Functional Collaboration Networks across Apple TV marketing, building relationships with sports marketing, creative, and broader social team partners Works cross-functionally, understanding the unique perspectives of various groups when executing creator initiatives Contributes to a culture of feedback, seeking feedback on own performance and sharing feedback with others Insights & Execution Implements creator initiatives within the social team, analyzing and recommending the best course of action Selects methods and techniques for problem resolution, working collaboratively to determine the appropriate course of action Operates under general supervision, receiving guidance from managers and senior team members to ensure work is on-strategy and aligned with other sports and brand activity Minimum of 5 years of experience in creator, social, or talent marketing, with knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in the social space Working knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationships Ability to leverage data and intuition to inform content that gets people talking; develops insights to inform decision-making Knows what content, creative, and formats work across various social platforms Clear communicator, able to gain alignment from others in sensitive situations without damage to the relationship Cross-functionally collaborative; able to build relationships across a highly matrixed marketing organization Highly driven and proactive, able to prioritize with support and move work forward in a fast-paced, fluid, and ambiguous environment with competing deadlines Stays curious and looks for thoughtful ways to improve the work, identifying connections or ideas others may have missed Comfortable operating under general supervision, seeking guidance and acting on clear direction with limited oversight A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league Clear, effective communicator and strong creative collaborator. Work on creator campaigns and programs of diverse scope, using insights and learnings to inform strategy, creative, and tactics Support content planning and capture around live sports moments, optimizing to drive word of mouth Execute and build on briefs, bringing a strategic and creative point of view to creator content as it moves from concept to execution Program Management Supports, manages, and develops creator and influencer content across internal creative partners and agencies Executes the implementation of creator initiatives for sports social marketing with limited oversight.