Exercises independent judgment in developing and executing strategies that enhance the visibility, reputation, and financial sustainability of the department while overseeing multiple functional units and fostering collaboration among Athletics staff, University departments, donors, alumni, sponsors, vendors, media representatives, and community stakeholders. Serves as a senior Athletics administrator providing strategic leadership, management, and operational oversight for all external operations functions within Texas Southern Athletics, including revenue generation, marketing, communications, sponsorships, fundraising, ticket sales, and fan engagement initiatives.