Create and ship the activation kit: launch decks for staff meetings, mascot and poster assets, leaderboard displays for IT offices and staff lounges, email templates for superintendents and principals, and swag for the first winners. Build an activation plan for every new customer during onboarding, alongside their Customer Success Manager: who the champion is, where the brand will show up (staff kickoff, hallways, the IT newsletter, the board meeting), which program launches first, and what the district will be proud of in 90 days.