This individual should have a deep understanding of mobile measurement partners (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, etc., 3P attribution partners like iSpot, Extreme Reach, Innovid and experience working with mobile app partners in the non-gaming space to drive user acquisition on mobile, web as well as in-app conversion. This account executive must be able to think strategically, anticipate how buying decisions are made, uncover the business needs of key clients, and have a proven ability to drive spend through Programmatic Guaranteed (PG), Private Marketplace (PMP), and Insertion Order (IO) buy types.