Develop strategies to improve customer service, maintain exceptional in-store experience, drive store goals, increase profitability, create store policies and in-store events that will increase sales and grow the existing customer base. Founded in 2009, senti senti (formerly oo35mm) is a beauty and lifestyle boutique in New York City that aims to showcase the latest beauty, lifestyle goods, skincare trends and hard to find curations from all around the world accessible through our brand.