They are accountable for sustaining the brand image, achieving sales and KPIs goals, managing the store team, recruiting, retaining and developing clients, and guarantees compliance with all processes and guidelines set by the HQ/HO in order to bring the store to its full potential. This considers the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.