Retail Media Management: Lead and optimize retailer-specific media platforms and ad networks (e.g., Petco/PetSmart digital media networks, TSC media networks, offsite programmatic, and social co-marketing) in partnership with internal teams and agency partners. Loyalty & CRM Integration: Harness customer loyalty programs (e.g., Petco Vital Care / Pals Rewards, PetSmart Treats, Tractor Supply Neighbor's Club) to drive targeted customer acquisition, basket-building, and long-term brand adherence across all strategic accounts.