St. Petersburg, Florida13 days ago
Translates in-store category strategy and overall eCommerce strategy into online experience, including decisions that improve product page views and conversion rates and impact category & family pages (e.g., which products to highlight, creative to launch), product pages (e.g., which attributes must be listed), and online taxonomy, navigation, & sorting functions. They will drive a consistent visual representation of the brand across the website on all devices, develop the homepage strategy (e.g., which content and creative assets to use, space allocation across categories), email merchandising strategy, and ensure the site reinforces Foot Locker’s brand and key marketing initiatives (e.g., Omni, Holiday, or Clearance Events).