p>Core Competencies: • Media strategy and plan development, from briefs and audience insights, to communications goals and channel allocations, across brand and performance initiatives • Functional knowledge of communications planning and ability to partner with communications planners to understand medias role in delivering on key communication tasks, while being able to support communications strategy conversations with clients • Planning Tools - Knows the ins and out of pulling data from 3rd Party Planning tools (NMI, Commspoint, Pathmatics, Vivvix, SimilarWeb, MRI, Mintel & e-Marketer) and finding key insights. Evaluate and roadmap the further development of Tinuitis suite of tools • Leads consultancy opportunities focused on media mix and audience development • Creatively craft information into concise stories that engages, inspires, and motivates • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc) • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency.