Design, build, maintain, and continuously improve performance reporting, dashboards, and scorecards that measure marketing campaigns, products, channels, member experiences, and growth initiatives while increasing automation, usability, self-service access, and stakeholder adoption. Partner with marketing and product teams to design, measure, and evaluate experiments, A/B tests, pilot initiatives, and other test-and-learn efforts by comparing outcomes against goals, identifying performance drivers, and recommending data-informed optimizations.