Own the end-to-end design of personalization and experimentation programs, including: • Audience and segmentation strategies grounded in behavioral, contextual, and first-party data • Experience decisioning models that balance relevance, performance, and governance • Experimentation frameworks (A/B, multivariate, holdouts) with clear hypotheses and success criteria • Design personalization strategies that scale responsibly, including: • Guardrails to prevent over-personalization, bias, and degraded user experience • Approaches for global, multi-brand, or multi-region deployment • Tradeoffs between targeting precision, latency, and operational complexity • Define measurement approaches that connect: • User behavior decisioning logic exposure business outcomes. A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days • Company paid parental leave to care for and focus on your growing family • Use your personal annual education budget to improve your skills and grow in your career • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties • An annual wellbeing stipend to care for your physical, financial, or emotional health • A monthly communication stipend and phone hardware upgrade reimbursement • New hire office equipment stipend for hybrid or distributed employees.