Evolve the core messaging for ActiveOrder around the customer and business outcomes it drives -- faster and more accurate promises, friction-free returns and exchanges, and consistent service across every channel -- using capabilities like Distributed Order Management, real-time promising, and omnichannel customer engagement as supporting proof, not the headline. Deep, hands-on understanding of order management and omnichannel commerce, including distributed order orchestration, available-to-promise, sourcing and fulfillment, store fulfillment (BOPIS, ship-from-store), returns and exchanges, customer service/case management, and how order management functions as part of a unified commerce stack alongside point-of-sale and warehouse systems.