Actively engage with customers through internal and field visits to align marketing plans with customer and market needs, ensuring strong customer insights and participate in major marketing initiatives to enhance the overall function of the US Marketing organization (e.g., cost and efficiency, convention strategy, ROI improvements). Collaborate on the development and implementation of marketing strategy by working with cross-functional partners in Sales, Professional Education, Clinical, Marketing Communications, Corporate Engineering, Operations, Supply Chain, Finance, Legal, etc., to achieve forecast, maximize revenue, profitability, and procedure adoption.