Research the key applications that drive the most data growth and the longest retention - for example AI-native applications, AI video analytics, Physical AI, genomics & precision medicine, medical imaging & pathology, media/streaming/gaming, industrial IoT & digital twins, scientific computing & HPC, financial & market data, and cyber-resilience & archive. Build the repeatable enablement asset kit for each application and vertical - category POV one-pagers, "data economics" infographics, reference-architecture diagrams, vertical briefs, use-case / solution cards, and customer stories - sequenced by the brand ladder (Relevance Preference Loyalty).