Hands-on experience with Amazon Ads and Amazon DSP, across onsite and offsite media Familiarity with additional retailer media networks (Walmart Connect, Target/Roundel, Criteo,Instacart, and emerging platforms) Familiarity with retail media ad tech platforms such as Skai, Pacvue, or similar Experience spanning both onsite sponsored media and offsite/programmatic display. Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure).