This manager will partner cross-functionally with Product Development, Marketing Data Science, Media, Digital, and Brand & Creative teams to identify high-value audience opportunities, translate product objectives into integrated, data-driven go-to-market plans, deliver personalized, high-impact customer experiences and create alignment on product positioning, audience strategy, and lifecycle engagement, ensuring marketing efforts drive measurable growth across key product lines. Partner with Email Marketing Manager to ensure alignment and orchestration of Direct Mail, Email and SMS programs with audience, brand, product, media strategy and overall MarCommGro objectives.