This leader brings together two critical disciplines: the demand-creation engine (campaigns, merchandising, brand and content storytelling, and new-feature introductions) and the growth discipline (funnel optimization, experimentation, marketing measurement, and the technical health of the paid-to-site intersection), making them responsible for how customers find us, what they experience when they arrive onsite, and how efficiently they convert. Partner with the Ecommerce Product Management and Site Production to optimize product presentation, category architecture, search optimization, and content strategy for commercial performance, informed by data on how page structure, product sequencing, and editorial content affect conversion and basket size.