Stays informed about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and implements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases. Ensures achievement of the community's revenue and occupancy goals by directing the community's marketing, advertising and sales activities, overseeing on-site traffic, ensuring an appropriate inventory of "ready" apartments, setting rent pricing and concessions, and monitoring the day-to-day sales and leasing activities.